15 Feb Listen Up: Your Customers Will Show You the Way
Your next breakthrough is probably already talking to you.
The strongest innovations often come directly from customer frustrations. Amazon heard complaints about shipping costs and turned them into Prime. Today, Prime members spend roughly 150% more than non-members. That growth started with listening.
Every survey response, support ticket, review, and frontline conversation contains insight. Within those signals are opportunities to improve experiences, remove friction, and create moments of delight that competitors overlook.
When customers feel heard, loyalty deepens. When feedback leads to action, trust accelerates.
As we often say: respect your choir. Listen to them. Reward them. Build with them.
Reflection: What recurring customer complaint or suggestion could become your next big initiative? Where might small improvements unlock major loyalty gains?
Best,
BJ