20 Feb How Brand Love Drives Growth
Brands live in the heart before they live in spreadsheets.
When emotional connection increases, performance follows. In one case, a financial institution redesigned a card experience to build emotional appeal and saw usage rise 70% and new account growth jump 40%. Other studies show that emotionally connected customers can be worth several times more over their lifetime.
We see this daily. Harley tattoos. Sneaker launch campouts. Star Wars premieres that turn into cultural events.
This isn’t logic. It’s identity.
As a leader, your role is to understand what your brand makes people feel. Freedom? Confidence? Belonging? Aspiration? Then amplify those emotions through experiences, not slogans.
Reflection: What emotion does your brand truly evoke today? And what would happen if you intentionally designed for that feeling instead of just transactions?
Best,
BJ