Get Your C-Suite Telling One Story

26 Aug Get Your C-Suite Telling One Story

Posted at 10:40h in Backstory, Branding, Core Values, Cult Branding, Cult Marketing, Culture, Marketing, Strategy by

The customer doesn’t care about your org chart. They don’t separate the “marketing experience” from the “operations experience.” It’s all the brand experience.

The most effective CEOs I know break down turf wars and get the C-suite aligned around a single narrative.

Here’s how:

  1. Create a Brand Council. Bring every major function into one regular meeting focused on the customer experience.
  2. Speak their language. Show finance how loyalty impacts CAC, HR how it boosts retention, ops how it drives efficiency.
  3. Share credit. Make wins collective, so every leader has a stake in brand health.

When the C-suite is united, the marketplace feels the confidence — and customers respond.