22 Feb Dare to Be Different
In crowded markets, safety is risky.
Cult brands grow because they choose courage over conformity. Whole Foods was once an odd experiment. Tesla bet on electric before it was popular. LEGO doubled down on imagination in a screen-dominated world.
They didn’t chase everyone. They served their tribe.
Being different attracts critics. That’s normal. Vanilla rarely inspires devotion. The goal isn’t universal approval. It’s a meaningful connection.
Strong brands would rather be everything to someone than forgettable to everyone.
Reflection: What industry norm could you challenge? What bold position could your brand own?
If nobody occasionally disagrees with you, you may not be differentiating enough.
Onward,
BJ