Here's a marketing quandary you never hear about: what happens when it turns out your tag line turns out to be true? The Heart Attack Grill claims its offerings, which include triple bypass burgers and lard-fried flatliner fries, are a taste worth dying for. And now...
From the world of high fashion comes the news that Bernard Arnault, the force behind the MoÍt Hennessy Louis Vuitton empire has his eyes on his next big acquisition: the world renowned luxury brand Hermès. Hermès is reportedly not thrilled with Mr. Arnault's attention. Hermès describes...
"Nothing stops a bullet like a job." That's the pithy and pointed tag line of Homeboy Industries, a LA-based organization determined to give gang members an alternative to life on the streets. Founded in 1992, Homeboy Industries has grown and evolved over the years. Now...
Meat matters! That's the message you'll clearly come away with if you've been reading the business headlines lately. Chain restaurant Taco Bell has come under fire after researchers discovered that the chain's tacos contain very little in the way of actual beef. Consumer advocacy groups claim...
Napoleon, having conquered a considerable portion of Europe, once said, "The human race is governed by its imagination." He knew the power of a compelling story, perhaps better than any of his contemporaries, and leveraged that into Empire. On today's business battlefield, is imagination less compelling?...
There were 5,127 prototypes. James Dyson spent years of his life and accumulated a mountain of debt before introducing the G-Force cleaner in 1983. By the mid-nineties, Dyson had revolutionized the British vacuum market. What Built Dyson? Dyson's success can be laid squarely at the feet of...
Football is a dynamic game. The situation is always changing. It takes two minutes and a handful of plays to determine the triumph of a teamâor its defeat. The pace and drama inherent in the game contribute directly to the NFL's successâfor even when the...
America's diner is always open the tagline reads, but who is America's diner? Denny's, with its 58 year history and iconic Grand Slam breakfast, is stepping up to claim the title. Embracing a term that was once anathema among foodies, Denny's is changing its...
Sleep. For some people, it's the drug of choice. For others, it's a concession of weakness. Everyone reading these words needs to sleep, regularly and comfortably. Mattress companies are well aware of this. The mattress industry is both crowded and competitiveâand far more dynamic than you...
Wal-Mart has recently announced plans to make its house brands healthier. Responding to pressures to address the nation's obesity crisis, the nation's largest retailer is changing some of their merchandise. Reportedly, the formulas for Wal-Mart's Great Value brand will now contain less salt, sugar, and...