Have you ever said “We need some new ideas & fresh thinking” only to have your team looking back at you with that deer-in-the-headlights gaze? Being creative on demand is tough - especially when many people don’t think they’re creative in the first place. Here’s a...
Building a cult brand is not only about creating a strong product or service, but also about fostering a positive company culture where employees thrive and contribute to the brand's success. In this article, we will delve into seven reasons why focusing on a positive...
https://youtu.be/xeQ9v6Vv91k Hornbach, a European DIY and garden chain, has launched a new advertising campaign encouraging gardeners to let their gardens run wild this year. The campaign promotes the idea that allowing nature to take its course is one of the best ways to ensure a healthy...
During the early days of wrestling, Vince McMahon and Linda McMahon pioneered using cult branding tactics to build a loyal following. They created larger-than-life characters, intense storylines, and unique marketing strategies that made fans feel like they were part of an exclusive club. This approach...
Pepsi is celebrating 125 years in business with a new logo. It’s good to keep the visual identity fresh - always a challenge with a legacy brand - but what I think is especially interesting is the language Pepsi leadership is using to describe the...
https://youtu.be/-hvxR_dUjgc IBM’s “What If?” campaign highlights the importance of asking big questions and exploring the possibilities of technology solutions. IBM invites its customers to challenge the status quo that drives innovation within its organization. In addition, the visually appealing and playful design communicates a complex concept...
The idea that a Texas grandma planned a fun family vacation for her grandkids is hardly newsworthy - but the idea that the theme for this trip was to visit every Buc-ee’s in the state made the pages of Southern Living. One week, five grandchildren, 36...
In today's highly competitive business environment, brands are constantly looking for ways to stand out from the crowd. One strategy that has proven successful for some brands is to become a "cult brand." Cult brands are those that have a dedicated and loyal following of...
https://youtu.be/Y8Wlu0_p4Ug The ad by Macpac showcases a humorous and absurd situation with a deadpan delivery that captures attention and creates a memorable impression. The ad also does a great job of showcasing the features and benefits of the product they are offering. Learn to develop creative...
Hagerty might not be the auto insurance company for you. For example, if you’ve got a great brand-new car that you drive every single day, you’re not going to be interested in what Hagerty offers. But among classic car collectors, Hagerty’s is a top choice...