When a measure becomes a target, it ceases to be a good measure.Marilyn Strathern, “Improving Ratings” in European Review
In the face of the current complex business environment, most businesses strive to seek the simplified so that they can gain clarity and make effective decisions quickly.
It’s this desire that has produced flawed metrics like the Net Promoter Score (NPS)—a single measure that supposedly predicts business growth.1 Despite the desire, there is no holy grail metric: The original NPS study only verified past behavior, despite claims of being able to predict future behavior; and, there is enough evidence that should make any company hesitant to use it as an indicator.234