âThe biggest assumption humans make is that everyone sees life the way we do.â â Don Miguel Ruiz, The Four Agreements This one line may change the way you lead more than any management book ever will. It reminds you that as a leader, you often assume...
Itâs a question Iâve been asking myself for decades. Not just about projects or clients, but about learning itself. For most of my working life, Iâve been on a quest to understand what truly makes the work better. That journey led me deep into the worlds of...
Thereâs a theory worth exploring: each social group online, whether political, cultural, or professional, feeds itself through algorithms that mirror its beliefs. Within these bubbles, the way to gain more social acceptance is to go louder, bolder, and often, more extreme. âFakeâ sells because itâs...
AI is everywhere in the CEO conversation. The mistake I see? Treating AI like a cost-cutting tool rather than a connection-deepening tool. The cult brands donât bolt technology onto an old culture; they integrate it to make the customer feel known and valued. Top brands used...
In a world full of noise, hype, and marketing gimmicks, thereâs something undeniably refreshing about a brand that just keeps showing up, doing what it says, and earning peopleâs trust year after year. Charles Schwab is one of those rare brands. In 2025, Schwab took home the...
Over the years, Iâve written a lot about customer loyalty, brand love, and building communities. But if I had to sum up the heart of it all in two words, it would be this: đ Customers First Thatâs why I wrote my third book with exactly that...
đ Hey Cult Branding famâitâs BJ Bueno again. Today, I want to talk about something we all know is powerful⊠but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantlyâwhile others get ignored? Thatâs the question I set out to answer in my second book: Why...
What if weâve misunderstood inspiration all along? What if inspiration isnât something we summon, but something that summons us? A Scientific Look at Inspiration Psychologists Todd Thrash and Andrew Elliot have studied inspiration in depth. They found it isnât randomâit follows a consistent psychological pattern composed of three...
âCustomer service shouldnât just be a department, it should be the entire company.â â Tony Hsieh, Founder of Zappos Too often, companies isolate customer experience (CX) within a single department, treating it as a support function rather than a fundamental business philosophy. But exceptional customer experience...
In 1973, researchers posed a powerful question that still hits hard today:Are repeat buyers really loyal, or are they simply doing what theyâve always done? Decades later, the answer remains crucial for every brand leader:A large portion of customers arenât loyal â theyâre habitual.Theyâll buy your...