The reason that Apple and other industry-dominating organizations, like Harley-Davidson and IKEA, consistently beat out their competition is that they have a deep, comprehensive understanding of who their best customers are. Truly knowing your customers requires moving beyond demographic data into the nuanced realm of human...
1.15 billion people use Facebook. Half of those users have made checking Facebook part of their regular morning routine, with nearly a third logging on before they get out of bed in the morning. Social media has become central to our customersâ lives. Our customers put...
Humor is a surprisingly complex phenomenon. At first glance, it seems straightforward: something is funny, we laugh. But upon examination it turns out that humor and laughter play several roles in our lives, influencing the way we communicate with each other and how we see...
Eye contact is on the decline, according to the Wall Street Journal. There are several reasons why we're not looking at each other as often as we used to: the ubiquity of smartphones, the rise of remote employment, and attention spans that have shrunk like a...
If you're familiar with the tenets of Cult Branding, you've heard us talk about the importance of your Brand Lovers. Your Brand Lovers are the most valuable customers you've gotâthey shop with you more often than any of your other customers, they buy more per...
In early May, Target announced a limited roll-out of a new service offering. Shoppers in the Los Angeles and Orange County area will now be able to consult with a brand-agnostic beauty concierge who's there to offer advice and insights about the cosmetics and personal...
It's pop quiz time! Where do baby Geckos come from? If your answer begins "When a Mommy Gecko and a Daddy Gecko love each other very much...
Do you recognize that image in the corner? It's a shot from NBC's Today show, covering the Cronut phenomenon. Cronuts, in case you haven't heard, are the legendarily delicious pastry creation of the Dominique Ansel Bakery in New York City. Only 200-250 are produced each...
As a brand manager, you're well aware of how difficult it is to capture your customer's attention in the current super-saturated messaging environment. The ubiquity of smartphones and tablet computers means our buyers are always 'plugged in', consuming the content they've chosen for themselves; CNN reports that...
Here's your chance to learn how you can put the secrets of Cult Branding to work for your company. Join BJ Bueno for a focused, growth-oriented session on the forces that influence customer loyalty. The Cult Branding Symposium is your opportunity to tap into the insights, strategies,...