You understand that the game of modern business isnât won by capturing the next transaction. Youâre passed that. Now youâre learning how to relate to your customers. Look at any of your personal relationships to see how difficult relating to another human being can be. Here,...
Building analytic muscle to learn about your customers is a top priority for todayâs outperforming chief executives. Big data is an unquestionably powerful tool to improve your knowledge about your customers. Many executives are talking about âbig dataâ these days. Another popular term associated with big...
Couldn't make it to this year's National Retail Federation's Big Show in New York City? No problem. The keynote opened with SAP's SVP of Retail Business Unit Lori Mitchell-Keller's discussion of the millennials and how the new socially-conscious consumer has been wired since birth and is comfortably connected through...
In walking the massive floors of the National Retail Federationâs Big Show in Jacob Javits Center last week, we noticed the same themes and language echoed throughout the great halls of exhibitors serving the retail industry: analytics, big data, and other research toolsâservices and technologies...
Marketing thought leader BJ Bueno and CEO Dave Ratner reveal the advertising and marketing secrets for independent retailers at this year's NRF Big Show Convention & Expo. New York City, NY (PRWEB) January 09, 2014 Where do independent retailers go to get inspiration and knowledge for growing...
In their keynote address, BJ Bueno and Bert Jacobs share insights on how CEOs can use core values to grow their retail businesses. New York City, NY (PRWEB) January 08, 2014 Where do the nationâs top CEOs of major retail businesses go to share their experiences and...
What is a Brand? Brands are funny things. You canât just go to the store and pick up a pound of brand. Thereâs no brand app to download. You canât go to the Brand Store and buy brands to make your organization more appealing to your...
Cult Brandsâcompanies with unusually high levels of brand loyaltyâhave learned to serve a special group of customers. Harley riders, Mac users, Parrot Heads, Trekkies, MINI drivers, and the like represent a core group of people at the heart of each brand. We call this special...
Marketing is the practice of allocating resources to gain awareness and consideration from future customers for purchase of a product or service. Marketing is about creating customers. A brand is a relationship, formed and shaped by all the emotions and ideas that the customer associates with...
Not All Cults Are Created Equal For some people, the word âCultâ is enough to make the hair on the back of their neck stand up. Thoughts of Jim Jones and David Koresh spring easily to mind. These renowned cult leaders certainly had their followers, but...