THE BIG IDEA: Love is an unexpressed, yet vital element for attracting loyal customers. Here’s a practical approach to harnessing the power of love. 
THE BIG IDEA: Integrity is the foundation for trust. Trust is the most important characteristic people look for in leaders. It’s also the driving force behind customer loyalty. THE BIG IDEA: Seven psychological factors that drive your customers to spread the word about your products and services. __________________ How do you get your customers talking about your products and services? You work hard to create amazing experiences for your customers—experiences worth talking about. Here are seven principles...
THE BIG IDEA: Here are seven benefits for making your best customers the central focus of your organization’s primary directive. __________________ No matter how big your marketing budget, you can’t market to everyone. The more restricted your budget, the more intelligent your approach needs to be. Your best...
THE BIG IDEA: Executive leaders are faced with a big question: Who should they put first: customers, employees, shareholders, or management? The best answer lies in understanding how each area relates to the other. __________________ Who comes first in your business? Customers Employees Shareholders Management This is one of those frustrating questions....
THE BIG IDEA: Archetypes are a powerful and underused tool business leaders can leverage to gain market dominance, improve customer loyalty, and build stronger organizations. __________________ Archetypes are the secret weapon of an elite group of businesses. Archetypes operate silently, below the surface, completely out of view of...
Contents VW Beetle Quick Stats VW Beetle Profile Summary Images of VW Beetle Brand Lovers VW Beetle Timeline Videos created by VW Beetle Brand Lover Presentations about VW Beetle as a Brand Articles related to VW Beetle [table id=8 /] VW Beetle Quick Stats Dr. Ferdinand Porsche (1875-1951) was the creator of the bettle With over...
THE BIG IDEA: Today’s article asks executive leaders to take a step back and evaluate their business with some big questions that underlie the foundation of their enterprise. __________________ If you were asked by someone to define your business, how would you answer? Would you explain what services...
THE BIG IDEA: The study of Cult Brands reveals a wealth of information about human behavior and the mechanisms behind effective social marketing. Today’s article is a launchpad for chief executives interested in expanding their understanding of this discipline. __________________ Do you sell products or experiences? Do you...