Anyone who is serious about brand building pays attention to what McDonaldâs is doing. Over the years weâve seen some really great ideas executed by skilled teams determined to keep on top of a very competitive industry. When I saw CMO Tariq Hassan comment in...
Billions of people around the world watch the World Cup - but all of those people arenât necessarily noticing the same things. Some fans are really focused on the football while others are just waiting to hear AndrĂ©s Cantor yell âGOAL!â the way only he...
Having a recognizable brand that people associate favorably with your company is vital in helping customers learn about your company's core beliefs, brand character, and overall purpose. The following are some of the advantages you can enjoy if you're successful in building a brand: Greater visibilityStrong connections...
Watching Elon Musk take possession of Twitter is a lot like watching someone clean their room. At this point, it looks like chaos in every direction. But is there an underlying order that will emerge once all of the necessary changes have been made? Your answer...
In July 1970, American Top 40 was born - dominating the radio airwaves for decades and cementing Billboard Magazineâs iconic charts as the relevant metric for the industry. Just last month, they launched the âThe K-Billboard Awardsâ to celebrate the accomplishments of K-Pop artists. K-Pop is...
There are, of course, many different ways to approach trend-watching. I personally like to pay attention to what the leading top-tier organizations within the branding and marketing space think is important and see how that plays out over the course of time. Case in point -...
In the course of my research into what makes customers love some brands more than others, itâs become clear that a brandâs relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
Living in this part of Florida, itâs possible to grow acclimated to things like rocket launches. There have been 34 launch attempts from Cape Canaveral this year alone! But todayâs launch was supposed to be extra special. Artemis 1 is a super important mission. Itâs the...
As giants go, Wells Fargo was a big one. In 2008 it became a coast-to-coast super-bank with $1.4 trillion in assets and 48 million customers. From there, Wells Fargo grew to the point where it became the largest mortgage company in the country, providing one...
https://youtu.be/GXdaC_AiPaI Loyal customers consistently do business with their preferred brands, often without evaluating convenience or pricing factors. These loyal customers are also more likely to tell their friends and family about the brand (called word of mouth), creating a low-cost stream of new customers. Given these valuable...