The Ultimate Guide to Creating a Company Vision

A vision gives you clarity on what you should and shouldnât do. It forces you to stand for something instead of being for everyone. And, it gives you the confidence to make those decisions: when you have a vision you believe in, youâll have the emotional wherewithal to fight for whatâs best for the organization over the long-term, not just today.
Having a vision isnât just about trying to achieve the vision. Itâs about turning your company into the type of organization that has the potential to achieve the vision.



![To be an effective leader, you have to be a really good listener. And, not to whatâs being said, but to whatâs not being said. You have to be really observant. That was a big transition for me: I went from being a scorer and a floor general to being a leader. And, that meant putting others first. That means not worrying about: Are you in rhythm? Are you playing well in this game? Are you ready to go? [It means going] to being: Are they ready? What can I do to help them be ready? Thatâs the big transition to make. Youâve gotta observe them, because they all have things they want to accomplish as individuals. And, as. Leader youâre like, âOkay, what are those things?â And, how can I help them accomplish that within the system, the structure that we are trying to do collectively. âKobe Bryant](http://cultbranding.com/ceo/wp-content/uploads/2020/02/Leadership-Leaders-Kobe-Bryant-1024x643.jpg)



