I recently had the privilege of being a guest on the latest episode of the dynamic marketing podcast, "Brands, Beats & Bytes," hosted by the brilliant minds of Darryl "DC" Cobbin and Larry Taman. Titled "Album 6 Track 13 - Cult Branding: Kobe Bryant Brand...
A business story to inspire an atomic habit of gratitude. In the heart of a bustling city stood the towering headquarters of TechNovation Solutions, a once-thriving tech company now facing declining morale and productivity. CEO John Avery was at its helm, known for his sharp intellect but...
Steve Jobs, synonymous with innovation and determination, is often remembered for his unique ability to bend reality to his vision. This remarkable trait, frequently called a "reality distortion field," draws inspiration from a Star Trek episode where aliens create a new world through sheer mental force. Steve...
I've been thinking a lot about being an empathetic leader, especially now when it's more important than ever. You know, empathy isn't just about understanding others' feelings and thoughts; it's about being really in tune with your team. Since the pandemic hit, I've noticed how much people's views...
We want to express our sincere gratitude to our readers and customers for their continued support. Fostering an attitude of gratitude has become more crucial than ever. Here are four concise tips to activate the power of gratitude and enhance your daily happiness. Schedule Time for...
https://youtu.be/pQPdl3v_3iE?si=39e2nJs4YX0CZQJJ In the realm of advertising, creating a lasting emotional impact is the holy grail for brands. This holiday season, Kroger, the Cincinnati-based grocer, seems to have mastered the art of tugging at heartstrings with its latest commercial. The ad, featuring a couple and the foreign exchange...
Navigating business means facing negativity and pressure. But there's a way to face it head-on: reframing. Leading means pressure. CEOs and CMOs often grapple with doubt, second-guessing themselves. But humans tend to focus on the bad, not the good. This can lead to negative thoughts like: Expecting...
In the rapidly digitalizing world, marketers are inundated with online strategies. However, Chick-fil-A's recent release of their cookbook, "Extra Helpings," provides a potent reminder that genuine, tangible connections can foster unique brand loyalty. Let's dissect this case study to understand how marketers can effectively engage their audience...
Over the past 12 years, I’ve been deeply privileged to serve on the Citizen Stamp Committee, with four of those years as its Chairman. Through this journey, we’ve unveiled 1,000 stamps, each narrating its own unique story, contributing to the rich tapestry of American culture. Legally, 12...
How many of us have marveled at the universe of "Star Trek," exploring new worlds, seeking out new life and civilizations? But behind this iconic creation lies the incredible journey of its creator, Gene Roddenberry, filled with challenges, setbacks, and an unbreakable spirit. In the dazzling world...