Embrace Discomfort, Create Change

Growth was seen as an endless series of daily choices and decisions in each of which one can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.Abraham H. Maslow[1. Abraham H. Maslow, The Psychology of Science: A Reconnaissance, 1966.]
If youâre comfortable, youâre not growing. Itâs the uncomfortable things that make us grow.
The same is true of business: companies that embrace discomfort as a regular part of business life are more likely to achieve their goals and move closer and closer to fulfilling their company vision than those that donât.
Companies that stay comfortableâwhich feels great in the momentâend up losing in the long run, which doesnât feel so great.
Discomfort is a prerequisite for change.
THE BIG IDEA: Creativity doesnât happen in a flash of insight; itâs the result of a lifetime of learning.