Here are a few brand loyalty killers: 🛑 "That's our policy." 🙅♂️ "There's nothing I can do." ⏳"You'll have to wait." 🤷♀️ "I don't know." 🚫 "It's not my job." 😠 "You're wrong." 🏢 "That's not my department." 🔄 "You'll have to speak to someone else." 💸 "You'll have to pay extra for that." 🙅♀️...
Many companies still navigate the marketing domain without leveraging data to its full potential. This hesitancy or inability to adopt data-driven approaches has profound implications, not just for the effectiveness of marketing campaigns but also for these companies' overall strategic direction. There are several reasons why nearly...
Understanding and anticipating customer needs through customer analytics is not just a strategy—it is the cornerstone of personalized offerings and targeted marketing that defines market leaders today. Leveraging this data allows brands to craft experiences that are not only relevant but deeply engaging, fostering a connection...
Forget just selling stuff. Today's consumers crave connection. They want to understand your brand's story and feel a sense of belonging. That's exactly what Life is Good achieved by partnering with The Cult Branding Company. In this fascinating video by SAP, we dive deep into how we leveraged big...
Hi Brand Builders, During my 5 years working with the Kohl’s team, we transformed the brand from $8 billion to $18 billion in revenue by leveraging Big Data. At the heart of our strategy was a simple yet powerful idea: We want to wow our customers and understand...
https://youtu.be/4kcHtwktaI8?si=8D3hKFzVxmCgkpAj My journey through Brand Modeling, examining how giants like Harley-Davidson Motor Company and Apple have become market leaders, has underscored the undeniable value of customer-centricity. When customers genuinely feel valued, their loyalty to your brand intensifies. This loyalty is not just about repeat purchases; It turns customers into...
Hello, esteemed leaders! Today, we embark on a delightful journey through the enchanting world of metrics. Ah, metrics those numerical chariots that carry us toward the pinnacle of informed decision-making and strategic mastery. Let us dive in and explore why these figures are not just numbers but the...
As brand leaders, we strive to understand our customers more deeply. Demographics give us a glimpse, but genuinely connecting to our customers requires empathy. This is where Customer Empathy Maps come in, offering a powerful tool to step into your customers' shoes and see the world through...
The mantra "customer is king/queen" has never been more relevant. This guide aims to bridge the gap between understanding the importance of customer-centricity and implementing actionable strategies to make your brand synonymous. Understand Your Customer The first step towards a customer-first strategy is to gain deep insights into...
CEOs are uniquely positioned to leverage machine learning (ML) in building cult-like brands in the dynamic business world. This roadmap outlines how ML can enhance customer insights, foster brand loyalty, and establish a formidable market presence. Predictive analytics, a core aspect of ML, allows you to anticipate...