Turner Classic Movies has always been more than just a television channel. For millions of devoted fans, itâs a trusted curator of cinematic history, a warm companion, and a symbol of timeless storytelling. But even the most beloved brands must evolve. TCM faced a challenge...
Did you know The Cult Branding Company offers group workshops designed to align your team around what matters most: your customers? Sometimes, stepping outside the daily grind is exactly what leaders and their teams need to recharge, reconnect, and reimagine the future together. Our workshops immerse...
The Life is Good Company started with a t-shirt and a smile. Founded by brothers Bert and John Jacobs, this American lifestyle brand built a loyal following with simple, optimistic messages and their iconic stick figure, Jake. But even beloved brands can lose momentum. Despite a...
AI is everywhere in the CEO conversation. The mistake I see? Treating AI like a cost-cutting tool rather than a connection-deepening tool. The cult brands donât bolt technology onto an old culture; they integrate it to make the customer feel known and valued. Top brands used...
In a world full of noise, hype, and marketing gimmicks, thereâs something undeniably refreshing about a brand that just keeps showing up, doing what it says, and earning peopleâs trust year after year. Charles Schwab is one of those rare brands. In 2025, Schwab took home the...
Over the years, Iâve written a lot about customer loyalty, brand love, and building communities. But if I had to sum up the heart of it all in two words, it would be this: đ Customers First Thatâs why I wrote my third book with exactly that...
Most brands spend millions chasing loyalty. But the deepest form of loyaltyâevangelismâisnât bought. Itâs earned. Cult Brands donât just attract customers. They create believers. These brands build emotional bonds so strong that customers donât just returnâthey recruit others, defend the brand, and incorporate it into their...
Spotify does something many brands struggle with: it makes billions of users feel like itâs made just for them. From personalized playlists to culture-savvy campaigns, Spotify turns creativity into a competitive advantageâand it keeps customers coming back. The key? Strategic storytelling that builds an emotional connection....
âCustomer service shouldnât just be a department, it should be the entire company.â â Tony Hsieh, Founder of Zappos Too often, companies isolate customer experience (CX) within a single department, treating it as a support function rather than a fundamental business philosophy. But exceptional customer experience...
Strategy can feel intimidating â especially when youâre new or facing a messy project. Thatâs where a Strategy On A Page becomes invaluable. It distills the key elements of your strategy into one clear, structured format, making the process less overwhelming and easier to navigate. If youâre...