Building a cult brand is not only about creating a strong product or service, but also about fostering a positive company culture where employees thrive and contribute to the brand's success. In this article, we will delve into seven reasons why focusing on a positive...
Over the years that weâve been researching and assisting Cult Brands - companies like Apple, Coca-Cola, and Kohlâs - itâs become clear that thereâs a reliable process for identifying organizations that have the potential to achieve Cult Brand status. Itâs this process - illustrated with examples...
Have you ever shared your Netflix password? For many people, the answer to this question is undoubted yes. Parents, sweethearts, and friends often share Netflix passwords to allow their favorite people to watch movies & shows. And Netflix has had enough. New rules regarding how passwords...
Anyone who is serious about brand building pays attention to what McDonaldâs is doing. Over the years weâve seen some really great ideas executed by skilled teams determined to keep on top of a very competitive industry. When I saw CMO Tariq Hassan comment in...
In July 1970, American Top 40 was born - dominating the radio airwaves for decades and cementing Billboard Magazineâs iconic charts as the relevant metric for the industry. Just last month, they launched the âThe K-Billboard Awardsâ to celebrate the accomplishments of K-Pop artists. K-Pop is...
In the course of my research into what makes customers love some brands more than others, itâs become clear that a brandâs relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
If I tell you when Iâm wrong, youâre more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...
Have you heard? Phil Mickelson has sold his soul. Thatâs the news coming out of the usually relatively restrained sports section of the IndyStar, in the aftermath of the top PGA star and 16 of his colleagues choosing to participate in a non-PGA tournament. Never heard...
Obviously, thereâs a lot happening in the crypto community right now. Events are developing very rapidly, highlighting many conversations individuals and organizations need to have about the role crypto plays in their finances. Thatâs what we were talking about last week. At that time, our team was...
Crocs werenât created to be beautiful. 200 pairs of distinctively shaped, lightweight footwear were created for the 2001 Fort Lauderdale Boat Show. They sold out quickly. This was the brandâs first step to superstardom. More than 720 million pairs of Crocs have been sold since...