The Cult Branding Company |

13 Jun

Customer Experience Isn’t Just a Department—It’s Your Whole Company

“Customer service shouldn’t just be a department, it should be the entire company.” — Tony Hsieh, Founder of Zappos Too often, companies isolate customer experience (CX) within a single department, treating it as a support function rather than a fundamental business philosophy. But exceptional customer experience...

27 Apr

Why Your CFO Should Care Deeply About Your Brand

In many organizations, brand is still viewed as the domain of marketing—something colorful, creative, and occasionally nebulous. But in today’s competitive landscape, that view is dangerously outdated. The truth is this: your brand is a financial asset. And it’s time the CFO paid closer attention. A strong...

10:00 / Branding / Creativity / Culture / Strategy / Vision / BJ Bueno

06 Apr

Costco’s Cautious Customers

Costco (NASDAQ: COST) just released its latest earnings report, and memberships are booming. Costco now has 78.4 million paid memberships, a 6.8% increase from last year, with an impressive 93% renewal rate in the U.S. and Canada—even after a price hike in September. That’s brand loyalty at...

16:19 / Branding / Cult Branding / Culture / Customers First / Leadership / Marketing / Strategy / BJ Bueno

28 Mar

It’s Time to Get Off Your High Horse

Hey, I get it. When you’ve worked hard to get where you are, when you’ve built something meaningful, when people look to you for answers—it’s easy to start believing your legend a little too much. Success has a way of lifting us up, sometimes so...

10:28 / Core Values / Culture / Leadership / Personal Development / BJ Bueno

21 Mar

Use This Magic Trick to Defuse Tense Conversations

I’ve always been fascinated by magic. Working alongside some of the world’s top magicians, I’ve seen firsthand how a well-executed trick doesn’t just fool people—it changes their perspective. That’s what real magic is: not just deception, but expanding what someone believes is possible. I still marvel...

10:05 / Core Values / Culture / Inspiration / Leadership / Personal Development / Trust / BJ Bueno

18 Mar

Employee Loyalty in the Age of Attrition

In today’s workplace, retaining top talent is more challenging than ever. High turnover and the “Great Resignation” have left many companies scrambling to keep employees engaged. However, some brands—Google, Zappos, and Patagonia—have cracked the code on employee loyalty. What’s their secret? They create cultures where people genuinely want to...

10:00 / Branding / Core Values / Cult Branding / Culture / Inspiration / Leadership / BJ Bueno

04 Mar

IKEA’s Blueprint for Success

With over 700 million visitors to its stores annually, IKEA isn’t just selling furniture—it’s cultivating loyalty that transcends price and convenience. In today’s marketplace, leaders face increasingly complex challenges: Balancing digital transformation, addressing talent shortages, and building customer loyalty in an era where brand switching is just...

08:29 / Branding / Cult Branding / Culture / Leadership / Strategy / Salim Bueno

23 Feb

Culture as a Competitive Advantage: The Hidden Power of Employee Loyalty

Company culture is often treated as an HR initiative, but cult brands recognize it as a profit driver. According to a LinkedIn Workplace Study, 79% of employees are more likely to stay at purpose-driven companies. Why Employee Engagement Fuels Brand Loyalty When employees believe in a company’s...

09:09 / Core Values / Cult Branding / Culture / Leadership / Vision / BJ Bueno

21 Feb

4 Strategies to Develop a Coaching Mindset

A coaching mindset equips leaders to empower their teams, foster growth, and cultivate a culture of continuous learning and development. This mindset is not innate but can be cultivated through intentional strategies. Here are four proven approaches to developing a coaching mindset: 1. Embrace Active Listening Active listening...

09:05 / Cult Branding / Culture / Inspiration / Leadership / Personal Development / BJ Bueno

14 Feb

Why the Best Leaders Have More Friends Than Enemies

In the corporate world, the image of the solitary, authoritative leader—decisive and unyielding—is often celebrated. However, recent insights suggest a different paradigm: The most effective leaders are those who build connections, foster trust, and lead with empathy. They have more friends than enemies, and this approach yields significant...

10:32 / Culture / Inspiration / Leadership / Personal Development / BJ Bueno