Thereās real wisdom in finding a great coach or teacher. But thereās even greater wisdom in becoming a great learner. When weāre truly open to learning, teachers start showing up everywhere. Not just in books, podcasts, and in posts like this one. The person checking out your groceries can...
Every time a new report drops on the state of retail or luxury, I pause before opening it. Not because I expect surprises, but because the numbers always reveal a deeper story about how people are changing. The recent Forbes piece on declining luxury brand valuations...
For as long as Iāve been in marketing, Iāve heard the same warning: media is fragmenting. Every new platform, app, and device supposedly splits audience attention into smaller and smaller pieces. But when I look at the data and at real human behavior, I see something...
Most marketing teams post and hope. The top brands post with a system. Thatās the real difference between random visibility and reliable revenue. Content isnāt a lottery where you buy tickets (posts) and hope one goes viral. Itās a funnel, a structured process designed to move people from...
In a marketplace overflowing with channels, algorithms, and endless digital noise, itās tempting for executives to chase the newest shiny platform. But the data tells a different story. When it comes to driving overall marketing performance, no medium multiplies impact like television. A Kantar study revealed...
How do you tackle an impossible brief? With culture. Let me explain with a story I love. In the late 1950s, Britain faced a fuel crisis. Petrol was rationed, and the public abandoned big cars for smaller ones. Leonard Lord, head of the British Motor Corporation, gave his team...
Most marketers think of advertising only in terms of awareness or short-term sales. But one of the most overlooked and most powerful outcomes of advertising is pricing power. A fascinating study called Advertisingās Long-Term Impact on Brand Price Elasticity Across Brands and Categories by Berk Ataman,...
TradeStation has long been known as a platform built for serious traders. With powerful tools, a tech-first mindset, and a deep commitment to enabling active investors, it stood apart in a competitive and often noisy financial services market. Yet, as the fintech space rapidly expanded...
People often confuse insights with strategies, but theyāre not the same thing. Knowing the difference is what separates breakthrough thinking from wasted effort. An insight is a revelation. Itās the āahaā moment that makes you look at the problem in a new way. Think of it...
Hereās an uncomfortable truth Iāve seen too many established brands overlook: bidding on branded keywords might be a waste of money. Back in 2012, eBay ran a fascinating experiment with economists Tom Blake, Chris Nosko, and Steve Tadelis. They shut off paid search ads in certain...