Creativity

22 May

six-thinking-hats THE BIG IDEA: Conducting more effective meetings is a constant challenge. How do you manage conflict and internal tensions while enhancing ideation and collaboration? Use the Six Thinking Hats.

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Do your meetings often become a political dance of excuse making? Do you consider most meetings you attend to be highly productive and results-oriented or are they mediocre and unnecessary?
19:50 / Creativity / Leadership
15 Aug

We've got to hand it to Mountain Dew.  They're trying so hard to do social media right—especially when it comes to listening to their customer base and soliciting creative insights from the people who actually love their products. If there was a direct relationship between efforts and results, someone in the Mountain Dew PR team would be getting top honors right about now. But something's not working quite right.  Mountain Dew was searching for a name for their new green-apple flavored soda. They turned to the masses, and the masses responded—not always a guaranteed thing in this world! Unfortunately, the masses didn't respond with really brilliant, insightful, sales-generating names for the soon-t0-be-debuted beverage.
16:33 / Creativity / Marketing