Anyone who is serious about brand building pays attention to what McDonaldâs is doing. Over the years weâve seen some really great ideas executed by skilled teams determined to keep on top of a very competitive industry. When I saw CMO Tariq Hassan comment in...
Billions of people around the world watch the World Cup - but all of those people arenât necessarily noticing the same things. Some fans are really focused on the football while others are just waiting to hear AndrĂ©s Cantor yell âGOAL!â the way only he...
Having a recognizable brand that people associate favorably with your company is vital in helping customers learn about your company's core beliefs, brand character, and overall purpose. The following are some of the advantages you can enjoy if you're successful in building a brand: Greater visibilityStrong connections...
Watching Elon Musk take possession of Twitter is a lot like watching someone clean their room. At this point, it looks like chaos in every direction. But is there an underlying order that will emerge once all of the necessary changes have been made? Your answer...
In July 1970, American Top 40 was born - dominating the radio airwaves for decades and cementing Billboard Magazineâs iconic charts as the relevant metric for the industry. Just last month, they launched the âThe K-Billboard Awardsâ to celebrate the accomplishments of K-Pop artists. K-Pop is...
There are, of course, many different ways to approach trend-watching. I personally like to pay attention to what the leading top-tier organizations within the branding and marketing space think is important and see how that plays out over the course of time. Case in point -...
If you had to guess, how many customers take into account how well they feel their personal information will be protected when making a purchase? McKinsey has done the research, and they put the number at 85%. Data protection is just one component of whatâs being...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. Whatâs involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
If youâre the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other peopleâs willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
In the course of my research into what makes customers love some brands more than others, itâs become clear that a brandâs relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...