If you had to guess, how many customers take into account how well they feel their personal information will be protected when making a purchase? McKinsey has done the research, and they put the number at 85%. Data protection is just one component of whatâs being...
Right now, the American public trusts businesses more than they trust the government or media. Obviously, both groups are interested in rebuilding trust with the public. Whatâs involved in making that happen? The Columbia Journalism Review recently hosted a panel discussion called The Objectivity Wars, which...
If youâre the least bit interested in trust and how our ability to maintain a functional society depends on our ability to rely on other peopleâs willingness to abide by general cultural norms, Elon Musk provides an almost endless source of material to work with. Whether...
In the course of my research into what makes customers love some brands more than others, itâs become clear that a brandâs relationship with its employees carries a significant amount of weight. One of the reasons Publix Super Markets enjoys its dominant position in the competitive grocery industry...
Living in this part of Florida, itâs possible to grow acclimated to things like rocket launches. There have been 34 launch attempts from Cape Canaveral this year alone! But todayâs launch was supposed to be extra special. Artemis 1 is a super important mission. Itâs the...
As giants go, Wells Fargo was a big one. In 2008 it became a coast-to-coast super-bank with $1.4 trillion in assets and 48 million customers. From there, Wells Fargo grew to the point where it became the largest mortgage company in the country, providing one...
https://youtu.be/GXdaC_AiPaI Loyal customers consistently do business with their preferred brands, often without evaluating convenience or pricing factors. These loyal customers are also more likely to tell their friends and family about the brand (called word of mouth), creating a low-cost stream of new customers. Given these valuable...
If I tell you when Iâm wrong, youâre more likely to trust me to be right. Shopify is widely regarded as one of the best e-commerce platforms for small business - but Shopify itself is not a small business. There are 3.7 million active Shopify stores,...
Recently, when I was writing about the Elon Musk/ Twitter deal - currently headed for court, with Twitter blaming recent revenue drops on uncertainty regarding the acquisition - I mentioned that every organization has vulnerabilities. Some people took exception to this, in the sense that they felt...
Heâs in, heâs out - Elon Muskâs decision whether or not to purchase Twitter has dominated headlines for weeks. While thereâs been a lot of talk about free speech and financial shenanigans, the largest part of the discourse has been around bots. Musk raised the...