https://youtu.be/VcJQIl8EN-8 Building strong brand communities in today’s rapidly evolving marketplace is more crucial than ever. However, what truly drives authentic customer loyalty? Our new video, "Building Brand Communities: Beyond Just Marketing," delves deep into this question and offers developmental and social psychology insights. The video explores the social processes...
https://youtu.be/GXdaC_AiPaI In marketing, brand loyalty is the ultimate goal. It is not just about repeat customers but about creating passionate advocates who spread the word effortlessly. Companies that excel in this arena understand the importance of fostering communities around their brand's message. By diligently meeting customer needs...
Management guru Peter Drucker explained that the purpose of business is to create a customer. In contemporary marketing, your job is to create a repeat customer who will likely build a relationship with you and buy from you year after year. To accomplish this magnificent feat, you...
I recently had the privilege of being a guest on the latest episode of the dynamic marketing podcast, "Brands, Beats & Bytes," hosted by the brilliant minds of Darryl "DC" Cobbin and Larry Taman. Titled "Album 6 Track 13 - Cult Branding: Kobe Bryant Brand...
The secret ingredient to a sustainable enterprise is called Brand Lovers: The customers who love you the most. Brand Lovers emotionally connect with what you do and want to celebrate who you are. Their connection with your brand is so strong that they often do not consider...
Perhaps your enterprise does not have Brand Lovers like Apple or Oprah, but you have your best customers – customers who give you repeat business and may tell their friends and colleagues about your brand. So, how do you find your best customers? They often find you,...
Cult brands are not just born. They are made through strategic vision and passionate execution. This truth is vividly illustrated in the journey of the Turner Classic Movies Festival, an event that transformed classic film appreciation into a vibrant, community-driven movement. Today, we explore the remarkable case...
https://youtu.be/q1h_T-ZVCiE Unlock the secrets of marketing success with our latest video! Join us as we journey through the captivating stories of iconic brands like Starbucks, Nike, Dove, and Tesla, discovering the essence of their unparalleled marketing strategies. From Starbucks' creation of a comforting "third place" to Nike's...
Understanding and anticipating customer needs through customer analytics is not just a strategy—it is the cornerstone of personalized offerings and targeted marketing that defines market leaders today. Leveraging this data allows brands to craft experiences that are not only relevant but deeply engaging, fostering a connection...
Some of the most profitable companies and brands I work with have something in common: They find a way to put the customer first. They do this by adding the customer to the company's core values. Customer-centricity is a core value exemplified by companies like Scheels, which explicitly...