At first, we thought it was a joke—and not a particularly funny one at that. Surely Netflix, one of the most successful and dominant brands in the world, wouldn't make a bunch of boneheaded moves seemingly tailor made to alienate their customers. Not Netflix. We're...
After decades of research and development, Heinz seems to think they've found the perfect recipe. The perfect packaging recipe, that is. Earlier this month, the world's dominant ketchup manufacturer released their most recent packaging innovation: the Dip & Squeeze packet. The new packets are larger than...
Earlier last month, Burger King retired the latest incarnation of their mascot. The King had had a central role in BK's messaging, starring in several ad campaigns. He is being replaced by what are being termed "food centric" spots, where fresh ingredients take center stage. It...
To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has...
One of NASCAR's biggest stars, driver Dale Earnhardt, Jr., has been a spokesperson for Nationwide Insurance for many years. Here's one of the most recent commercials he's done for Nationwide. We really like this commercial because it articulates many of the key concepts of Brand Modeling....
What's so special about Special K? Many people aren't even sure exactly what Special K is made of. (For the record, the crunchy brown flakes contain mostly rice and wheat.) But they do know that Special K is the cereal of choice if you want to...
The news came from Paris earlier this year. Scientists have discovered the existence of a group of six distant planets that may have Earth-like qualities. The discovery is touted as a major accomplishment in itself. If the planets are comparable to Earth, the news becomes...
Can you smell the Febreze? Don't be fooled into thinking that's a lovely bunch of flowers or the smell of freshly folded laundry that's delighting your nostrils. That might seem to be the case, but what your nose is really detecting is the sweet smell...
Is it a better decision to hire one super talented person or to spend your time, energy, and resources creating a strong team of moderately talented people? Facebook's recent hire of George Holz, reputed to be one of the computer programming's world's super talented people,...
On July 1st, the NBA lockout began. Team owners and players were unable to reach common ground on several matters. The primary issue is revenue distribution. Player's salaries are also a major factor. The cost of recruiting and retaining star talent is a significant expense—particularly...