Becoming the dominant player in any industry is tough. Holding onto that premier position is even harder. Brand Modeling teaches us that it is the leaders of any organization who must have a clear, fully articulated vision of what success means for their companyâas well...
On September 29th, Bank of America announced that they were going to start charging debit card users $5 a month for the privilege of using their debit cards. It was a move intended to offset the impact of new limits on swipe fees. Swipe fees...
If you have to explain the joke, it might be that the joke's just not funny. This is conventional wisdom (at least for comedians), but it seems to have escaped the marketing team at Dr. Pepper. Their latest offering, a campaign for Dr. Pepper 10,...
Gary Gutting, a professor of Philosophy at the University of Notre Dame, had a fascinating article in the NY Times earlier this month. Entitled "What makes free will free?," Gutting's piece goes into the many factors that influence the way we make choices. Considering Brand Modeling's...
In case there's any confusion, let's handle one thing right from the start. Adolf Hitler is the short genocidal maniac whose name is synonymous with evil, responsible for the deaths of millions of people. Barack Obama is the President of the United States. Hank Williams Jr....
"There is a difference between moving too quicklyâwhich Netflix has done very well for yearsâand moving too fast, which is what we did in this case."Â With those words, Netflix has backed away from its controversial plan to split the company into two parts. The...
By now, you've heard the same news that has saddened us. Apple founder and visionary Steve Jobs has passed away. We've made no secret of our admiration of Apple. There's just so much that Apple does right. That's why they're one of the few, elite organizations...
What would you do to get one of the women in this picture to give you her phone number? Would you read a book on the art of talking to women? Would you attend a $6,500, 3-day seminar on the topic? Or would you choose what...
At first, we thought it was a jokeâand not a particularly funny one at that. Surely Netflix, one of the most successful and dominant brands in the world, wouldn't make a bunch of boneheaded moves seemingly tailor made to alienate their customers. Not Netflix. We're...
After decades of research and development, Heinz seems to think they've found the perfect recipe. The perfect packaging recipe, that is. Earlier this month, the world's dominant ketchup manufacturer released their most recent packaging innovation: the Dip & Squeeze packet. The new packets are larger than...