The Most Underrated Growth Channel

11 Jan The Most Underrated Growth Channel

Posted at 08:58h in Branding, Cult Branding, Word-of-Mouth Marketing by

My second book was born from a simple observation:

People talk.
Constantly.
About everything.

And itā€™s not random.

In Why We Talk, I explain the core idea:
Humans are wired to share what helps us make sense of the world.

That means the biggest growth engine is often not an ad platform.

Itā€™s language.

Word of mouth spreads when a brand gives people something worth repeating:

  • a surprise
  • a story
  • a signal of identity
  • a moment of care
  • a sharp point of view
  • a feeling of ā€œthis is so meā€

And hereā€™s the part most marketers miss:

People donā€™t share ā€œinformation.ā€ They share meaning.

So when I advise brands, Iā€™m not only looking at conversion paths.

Iā€™m asking:

  • What are customers telling themselves when they choose you?
  • What are they telling their friends after?
  • What story does your brand make them the hero of?

Reply with a quick answer:
What do you want customers to say about you when youā€™re not in the room?

Looking forward to your thoughts.

BJ