Brand Modeling Tag

26 Mar

Check Out the New Book: Customers First: Dominate Your Market By Winning Them Over Where It Counts The Most

Customers are skeptical. They’ve been lied to by just about everyone who’s had the opportunity to do so. From role models who can’t keep extramarital affairs from wrecking their golf game to behemoth corporations betting against their own customers’ investments to politicians regularly resigning for...

18:00 / Marketing / BJ Bueno

19 Mar

Ace Hardware: Putting Customers First in a Quest to Double Market Share

Normally, when we talk about watching paint dry, we're referring to something tedious or boring. But for the leadership at Ace Hardware, paint is pretty exciting.  According to this New York Times article, a new product line (coupled with an insightful marketing approach) may be...

14:34 / Marketing / BJ Bueno

06 Mar

The Sweet Smell of Success: How Understanding Your Customer’s Unconscious Motivations Can Help Build Your Brand

There is a great article in Forbes discussing how P&G revived the Febreze brand, bringing it back from near-death status to one of the company's leading money makers.  It illustrates very well how critical it is to understand the unconscious factors that motivate customer behavior. Febreze,...

18:01 / Marketing / BJ Bueno

15 Feb

Rotten at the Core? Apple’s Alignment Problem

Work hard on the job today or work hard to find a job tomorrow. That isn't the message most of Apple's Brand Lovers would expect to find hanging on the wall of their favorite tech company's manufacturing facility. It seems a little too Dickensian in sentiment,...

06:00 / Marketing / BJ Bueno

03 Jan

Ringing in the New: Champagne, Brand Modeling, and Looking Ahead to 2012

There's never a bad time to be a winemaker—or so we have been assured by vineyard owners—but some years are better than others. Champagne, in particular, has been enjoying a great year, with sales up a reported 5.2% over the first half of 2011. That's an...

14:42 / Marketing / BJ Bueno

28 Dec

Is Wendy’s Winning or Burger King Losing?

All of a sudden, everyone is talking about the Burger Wars again.  Nothing's actually changed yet—McDonald's is still the undisputed leader of the pack, with Burger King in the number two spot.  But things are about to change. The Wall Street Journal revealed that Wendy's is...

19:08 / Marketing / BJ Bueno

29 Nov

Flushing Your Brand Goodbye: Starbucks and the Public Bathroom Question

Talk about a tidal wave of change! Starbucks recently made headlines with its decision to close the public restrooms in many of their New York locations.  Too many people are using the Starbucks' bathrooms, not all of whom are paying customers, and this makes it difficult...

19:27 / Marketing / BJ Bueno

19 Oct

ESPN & Hank Williams Jr: Is It A Smart Bet To Keep The Change?

In case there's any confusion, let's handle one thing right from the start. Adolf Hitler is the short genocidal maniac whose name is synonymous with evil, responsible for the deaths of millions of people. Barack Obama is the President of the United States. Hank Williams Jr....

18:19 / Marketing / BJ Bueno

12 Oct

Take Two for Netflix? Brand Modeling and Recovering From Mistakes

"There is a difference between moving too quickly—which Netflix has done very well for years—and moving too fast, which is what we did in this case."  With those words, Netflix has backed away from its controversial plan to split the company into two parts. The...

06:00 / Marketing / BJ Bueno

26 Sep

Does Netflix Know What It Is Doing?

At first, we thought it was a joke—and not a particularly funny one at that.  Surely Netflix, one of the most successful and dominant brands in the world, wouldn't make a bunch of boneheaded moves seemingly tailor made to alienate their customers. Not Netflix. We're...

22:54 / Marketing / BJ Bueno