L.L. Bean has been very successful in the mail order business for one hundred years. Founder (and namesake!) Leon Leonwood Bean would be proud — and probably absolutely dumbfounded by the latest role the familiar catalog has taken on in the marketing and promotion of...
What are your competitors going to be doing to attract their customer's attention in 2013? Many of them are going to attempt acting less like advertisers and more like publishers, according to this Adweek article focused on the digital marketing trends to expect in 2013. Strategic...
If we ever needed an illustration of how social media has changed the dynamic of corporate communications, we need look no further than Chick-fil-A. It's no secret that the leadership of the quick-service chicken chain is openly hostile towards same-sex marriage; they donate millions of dollars...
There is a great article in Forbes discussing how P&G revived the Febreze brand, bringing it back from near-death status to one of the company's leading money makers. It illustrates very well how critical it is to understand the unconscious factors that motivate customer behavior. Febreze,...
Perfection isn't all it's cracked up to be. Just ask the folks at Domino's Pizza. In 2009, the company's pizza came in last in a national taste test—tying with Chuck E. Cheese, an eatery known more for the presence of video games and children's amusements than...
At first, we thought it was a joke—and not a particularly funny one at that. Surely Netflix, one of the most successful and dominant brands in the world, wouldn't make a bunch of boneheaded moves seemingly tailor made to alienate their customers. Not Netflix. We're...