In our book Customers First, we looked at some of the world's biggest brands—companies like Apple and Nike—to discover how they connect so effectively with their customers. To build powerful, profitable connections, it helps to understand that customer behavior is driven largely by a combination...
Hurricane Sandy has secured its place in the history books. The mammoth hurricane came late in the season, taking an unusual track through New Jersey toward the center of the country, lasted for days, and created billions of dollars worth of damages. Much of lower...
By now you’ve heard the news that Apple has been recognized as the world’s largest company. We can’t say we’re surprised. We’ve been fans of Apple for years. Our enthusiasm isn’t tech-based (although we love our iGadgetry as much as anyone), but is instead borne...
Work hard on the job today or work hard to find a job tomorrow. That isn't the message most of Apple's Brand Lovers would expect to find hanging on the wall of their favorite tech company's manufacturing facility. It seems a little too Dickensian in sentiment,...
By now, you've heard the same news that has saddened us. Apple founder and visionary Steve Jobs has passed away. We've made no secret of our admiration of Apple. There's just so much that Apple does right. That's why they're one of the few, elite organizations...
To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has...