Have you ever heard of the city of Atlantis, the Loch Ness Monster, Big Foot, or the Bermuda Triangle? Of course you have. Why? And why have so many people spent lifetimes exploring these so-called myths, trying to uncover their validity? The common factor woven...
A Web browser now lurks among the worldâs Cult Brands. I know itâs hard to believe. Seriously, how can a Web browser become a lifestyle? A little incident that happened during a lecture should put it into perspective: When I lectured at an art university last...
Every marketing company has the answer. But, solutions to marketing problems arenât simple 2+2=4 answers. Solutions to marketing problems can be like learning actingâSanford Meisner, one of the greatest acting teachers of the 20th century, would sometimes expel students from his class, not because they were...
The cover story of the July issue of Wired, âThe End of Theoryâ by Chris Anderson, forecasts a new age of science, the Petabyte Ageâan age where data becomes more important than the frameworks we use to understand the data. The supposition is that with...
Last night I gazed into my psychic crystal ball and discovered a popular trend: creating new names, words, and phrases to describe things that we already have words to describe. Itâs as if the old words have lost their meaning and we need to give...
Almost every company is doing something they shouldnât be. Nothing akin to the deceptive practices of Enron, but something that in someway hurts or dilutes the value of the brand. When Steve Jobs returned to Apple he encountered more products than Shiva could juggle. In Inside...
Leander Kahneyâs latest book Inside Steveâs Brain, a look at what makes Steve Jobs tick, made me stop, jump out of my seat, and shout, âAre you serious?â It wasnât caused by a sudden revelation or a scandal; it came from a passage clipped from...