Frederico Fellini was a critically acclaimed Italian film director who earned three foreign-film Oscars and a lifetime achievement Oscar. Many of Fellini’s films are counted among the best films ever made. His early films were part of the neorealist movement, which centered on the lower...
Educational systems tend to place an emphasis on a way of doing things, rather than giving the tools necessary to complete the task. I remember several arguments with my high school English teachers. They would insist on a particular interpretation of a passage—usually heavily influenced...
I’m continually struck by how often companies conduct research without asking any big questions. Companies conducting research tend to ask a lot of questions with the belief that, from the mountain of data, they’ll be able to find a big answer. But,, what they usually end up...
If we want to know what a business is, we have to start with its purpose. And the purpose must lie outside the business itself. In fact, it must lie in society, since a business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer. Peter Drucker, The Practice of ManagementAt some point in the past, you developed a marketing strategy to create customers and your marketing tactics worked well and they became a standard practice. The purpose of business hasn't changed since then, but the environment has.
In an April 18, 2007 post on our virtual office, I predicted that Google would unveil an operating system (OS) accessible from anywhere. Although not exactly what I had envisioned, I was excited when, in November 2007, Google announced the Android OS. Android is the product...
Cult Branding 2.0 What are archetypes? And why are they important to branding building? Watch our latest slideshow presentation to learn how to create authentic customer loyalty and develop a powerful brand that customers can't live without. Archetypal Branding: Cult Branding 2.0 View more presentations from Cult...
It’s only the second movie to ever pass the $500 million mark, with Dan Fellman, Warner Brothers’ head of distribution, predicting that it will end up taking in somewhere between $530 and $550 million. Critics trying to figure out why The Dark Knight has been so...
Dr. Michael DeBakey was a god-like figure in the world of surgery, he performed in the neighborhood of 60,000 surgeries, invented over 50 medical instruments, had a pioneering role in developing the Mobile Army Surgical Hospital (MASH) units, the artificial heart, as well as a...