A Web browser now lurks among the worldâs Cult Brands. I know itâs hard to believe. Seriously, how can a Web browser become a lifestyle? A little incident that happened during a lecture should put it into perspective: When I lectured at an art university last...
Every marketing company has the answer. But, solutions to marketing problems arenât simple 2+2=4 answers. Solutions to marketing problems can be like learning actingâSanford Meisner, one of the greatest acting teachers of the 20th century, would sometimes expel students from his class, not because they were...
Monterey, California. Itâs early morning. Hundreds of MINIâs line up. Itâs not a new shipment of cars; in fact some of these MINIâs have driven from as far as Florida. Why are all these MINIâs gathered? For one of the biggest events in motoring history: MINI...
The cover story of the July issue of Wired, âThe End of Theoryâ by Chris Anderson, forecasts a new age of science, the Petabyte Ageâan age where data becomes more important than the frameworks we use to understand the data. The supposition is that with...
If you stop and talk to MINI owners about their car, youâll see their eyes light up with child-like abandon. Theyâll tell you driving a MINI is like driving a go-kart on a raceway course. The pick up is quick, the mileage is great, and...
Last night I gazed into my psychic crystal ball and discovered a popular trend: creating new names, words, and phrases to describe things that we already have words to describe. Itâs as if the old words have lost their meaning and we need to give...
Amazing customer experiences will start conversations ORLANDO, Fla. â Last summer, in an article titled, âI Sold it Through the Grapevine,â Business Week reported that marketing powerhouse companies like Procter & Gable were using legions of moms to help promote their products. In behind-the-scenes word-of-mouth campaigns,...
The weekend is finally here. After weeks of hearing co-workers talk about the latest blockbuster hit, you can finally head to your favorite movie rental store and grab the movie you just missed in theatres. You get excited as you enter the store and run...
Know Thyself The first cardinal rule of becoming a therapist is Know Thyself. Therapists-in-training will spend countless hours in the classroom learning fundamental theories of the mind and will spend years under supervised practice learning how to master the art of therapy. Yet entering in oneâs own personal...
Almost every company is doing something they shouldnât be. Nothing akin to the deceptive practices of Enron, but something that in someway hurts or dilutes the value of the brand. When Steve Jobs returned to Apple he encountered more products than Shiva could juggle. In Inside...