On the last leg of our summer vacation, my sister and I drove to Vermont to visit the Ben & Jerry’s Factory—a place we dreamed about as kids. As we approached Waterbury, our hearts were filled with childlike wonder and our stomachs eagerly anticipated the...
So how do you produce authentic word-of-mouth? You work hard to create amazing experiences for your customers—experiences worth talking about. Here are seven principles to help you better understand your customers’ World of Talk: 1 – The Principle of Integrity: They know that you know that...
Have you ever heard of the city of Atlantis, the Loch Ness Monster, Big Foot, or the Bermuda Triangle? Of course you have. Why? And why have so many people spent lifetimes exploring these so-called myths, trying to uncover their validity? The common factor woven...
Talk is cheap. Gossip is priceless. And while manipulated talk can be useful if you’re selling a film or a novelty that doesn’t need any staying power, it’s practically worthless if you’re hoping to build a brand. Yet Word-of-Mouth (WOM) Marketing has become all the rage,...
Greek historian Thycydides aptly noted, “The secret of happiness is freedom. The secret of freedom is courage.” Choice is the act of making a decision. But it’s more than that. Choice, by enhancing one’s perception of control and freedom, can increase one’s sense of happiness. The...
Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers. Orlando, Florida, March 18, 2009 – The Cult Branding Company, a premier brand loyalty research firm led by brand strategist BJ Bueno, recently unveiled a new innovative brand...
It’s significantly slower than competing system. It has less graphic capabilities. Its controller is reminiscent of game play circa 1985. Yet, it has outsold all next-generation video game systems. Nintendo has dominated the video game world because it isn’t exclusively for gamers; it’s exclusively for anyone...
BJ Bueno to open for RAC 2009 Orlando, Florida, February 16, 2009 - Author, creative strategist, and creator of Cult Branding Bolivar J. Bueno will be opening for this year's Retail Advertising Conference (RAC). This annual 3-day event in Las Vegas, Nevada (February 25-27), is attended by...
You’re running a business meeting. You notice the tone of the meeting begins to escalate. Someone on your team accuses another for not delivering his work by the deadline. A domino effect ensues. People get defensive. Tempers begin to flare. Emotions run off course. Like...
Your brand extends everywhere, especially at the point of purchase. If you have your own retail space make sure your store says, looks, and feels what your brand is trying to communicate. The luxury brand Coach sets up their merchandise as if they were unique art...