Every marketing company has the answer. But, solutions to marketing problems aren’t simple 2+2=4 answers. Solutions to marketing problems can be like learning acting—Sanford Meisner, one of the greatest acting teachers of the 20th century, would sometimes expel students from his class, not because they were...
Monterey, California. It’s early morning. Hundreds of MINI’s line up. It’s not a new shipment of cars; in fact some of these MINI’s have driven from as far as Florida. Why are all these MINI’s gathered? For one of the biggest events in motoring history: MINI...
The cover story of the July issue of Wired, “The End of Theory” by Chris Anderson, forecasts a new age of science, the Petabyte Age—an age where data becomes more important than the frameworks we use to understand the data. The supposition is that with...
If you stop and talk to MINI owners about their car, you’ll see their eyes light up with child-like abandon. They’ll tell you driving a MINI is like driving a go-kart on a raceway course. The pick up is quick, the mileage is great, and...
Last night I gazed into my psychic crystal ball and discovered a popular trend: creating new names, words, and phrases to describe things that we already have words to describe. It’s as if the old words have lost their meaning and we need to give...
Amazing customer experiences will start conversations ORLANDO, Fla. – Last summer, in an article titled, “I Sold it Through the Grapevine,” Business Week reported that marketing powerhouse companies like Procter & Gable were using legions of moms to help promote their products. In behind-the-scenes word-of-mouth campaigns,...
The weekend is finally here. After weeks of hearing co-workers talk about the latest blockbuster hit, you can finally head to your favorite movie rental store and grab the movie you just missed in theatres. You get excited as you enter the store and run...
Know Thyself The first cardinal rule of becoming a therapist is Know Thyself. Therapists-in-training will spend countless hours in the classroom learning fundamental theories of the mind and will spend years under supervised practice learning how to master the art of therapy. Yet entering in one’s own personal...
Almost every company is doing something they shouldn’t be. Nothing akin to the deceptive practices of Enron, but something that in someway hurts or dilutes the value of the brand. When Steve Jobs returned to Apple he encountered more products than Shiva could juggle. In Inside...
Ah, laughter, the timeless elixir for the soul. Passengers, taking a Southwest Airlines flight for the first time, are graciously taken aback by the flight crew’s lighthearted sense of humor. Compared to other commercial airlines whose stewards and stewardesses are dressed to the nines, with perfectly...