The 2012 Football Season has finally started, bringing joy to the hearts of fans everywhere—at least as long as their teams are doing well.  While there's lots of action to watch on the gridiron, you're going to want to pay special attention to social media...

By now you’ve heard the news that Apple has been recognized as the world’s largest company. We can’t say we’re surprised. We’ve been fans of Apple for years. Our enthusiasm isn’t tech-based (although we love our iGadgetry as much as anyone), but is instead borne...

We've got to hand it to Mountain Dew.  They're trying so hard to do social media right—especially when it comes to listening to their customer base and soliciting creative insights from the people who actually love their products. If there was a direct relationship between efforts and results, someone in the Mountain Dew PR team would be getting top honors right about now. But something's not working quite right.  Mountain Dew was searching for a name for their new green-apple flavored soda. They turned to the masses, and the masses responded—not always a guaranteed thing in this world! Unfortunately, the masses didn't respond with really brilliant, insightful, sales-generating names for the soon-t0-be-debuted beverage.

If we ever needed an illustration of how social media has changed the dynamic of corporate communications, we need look no further than Chick-fil-A. It's no secret that the leadership of the quick-service chicken chain is openly hostile towards same-sex marriage; they donate millions of dollars...

Kurt Eichenwald, a contributing editor at Vanity Fair, has investigated what he calls Microsoft's Lost Decade—a period of lackluster performance and diminished profitability. He lays blame squarely at the feet of a cannibalistic corporate culture.  The story is getting lots of attention, particularly as it...