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19 Mar

Solving the Mysteries of Retail: What Makes Customers Choose You?

Some zaftig mannequins are getting serious love from shoppers all around the world. More than 16,000 people have shared the image you see here, enthusiastically embracing the new profile on display at a Swedish retailer. "“Finally, mannequins showing how clothes fit on real women. I'm...

15:09 / Marketing / BJ Bueno
13 Mar

Solving the Mysteries of Retail: Is Price Matching the Solution to Showrooming?

Showrooming has dominated the headlines lately. You know what showrooming is—the chances are better than good you’ve had it happen in your very own store. Customers come in, they shop around, they find something they like, and out comes the smartphone. The price is checked,...

06:00 / Marketing / BJ Bueno
08 Mar

The Mysteries of Retail: Should You Lower Prices in a Tough Economy?

It's a tough time to be in the grocery business. Walmart, which derives nearly half of its revenues from grocery sales, recently reported that February 2013 was the worst sales month they've had in 7 years — an absolute disaster, according to leaked internal memos. The...

18:00 / Marketing / BJ Bueno
26 Feb

Solving the Mysteries of Retail: Why Do Some Salespeople Sell More Than Others?

As a retailer, your success is almost entirely dependent upon how successful your sales team is. Not all salespeople are created equal. There are tremendous variations in personability, physical attractiveness, and understanding of human nature as well as the sales process to take into account....

06:00 / Marketing / BJ Bueno
20 Feb

New York, New York: What Makes Duane Reade’s Rebranding Efforts Work

Duane Reade was facing an invisibility issue. The drug store chain was struggling in a crowded marketplace, surrounded by legions of Walgreens, CVS, Rite Aids, and Health Marts. With competition on every side, Duane Reade wasn't giving their customers a reason to choose them—and they...

06:00 / Marketing / BJ Bueno
12 Feb

The Mysteries of Retail: Why Aren’t My Customers Interested in This Great New Merchandise?

It's one of the most common, frustrating, and expensive mysteries of retail. You start carrying a new line of merchandise—products that you're genuinely excited about, high quality stuff that you can offer at a competitive price—and your customers just don't care. They walk right by...

06:00 / Marketing / BJ Bueno
29 Jan

You Can Get There From Here: L.L. Bean’s Sure Footed Approach To Social Media

L.L. Bean has been very successful in the mail order business for one hundred years. Founder (and namesake!) Leon Leonwood Bean would be proud — and probably absolutely dumbfounded by the latest role the familiar catalog has taken on in the marketing and promotion of...

17:26 / Marketing / BJ Bueno
22 Jan

Putting Your Brand Values to Work for You: Walmart’s Promise to Hire Vets

When Walmart  promised, earlier this month, to hire any recently discharged veterans who want a job, it made headlines around the world.  Veterans have had a disproportionately difficult time finding employment after finishing their military service: the Huffington Post reports that unemployment rates among veterans...

15:13 / Marketing / BJ Bueno
07 Jan

Being Smart About Story Time: A Humanistic Approach To Marketing

What are your competitors going to be doing to attract their customer's attention in 2013? Many of them are going to attempt acting less like advertisers and more like publishers, according to this Adweek article focused on the digital marketing trends to expect in 2013. Strategic...

16:43 / Marketing / BJ Bueno
27 Dec

Would You Like Fries With That? Examining The Value of Humanism in Employee Relations

First, it happened at Wal-Mart. Then it was employees at numerous NYC McDonald's staging a one-day strike. Both groups of strikers were advocating for better wages, health care benefits, and the ability to organize. The typical striker makes less than $8/hour. At approximately $1,280 a month,...

06:00 / Marketing / BJ Bueno
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