Steve M. Scheel, CEO of Scheels, and a few associates were recently featured in the Fargo INC! article “HOW TO BUILD A BUSINESS THAT WILL LAST, THE SCHEELS WAY.”
What does it take to make a 115-year-old company a great place to work and shop?
Scheels’ success can be tied back to the exceptional people who approach their job EVERY DAY as “owners” with Purpose, Pride, Passion, Personality, and Performance.
Any leader can learn from the Scheels Team. Click the link here to read the full article.
Businesses aggressively strive to establish trust with their customers but often neglect the need to cultivate confidence in their workplaces. Economist John Helliwell researched the determinants of workplace happiness and found that trust is the greatest contributor, beating out pay, workload, or perks. A one-point increase on the trust scale can mean the equivalent of the psychological benefits associated with a 40% wage increase.
Malcolm Gladwell tells a famous story about Howard Moskowitz, the food scientist who discovered for Prego that what customers wanted was a chunky spaghetti sauce. Armed with this information, Prego introduced a chunky sauce and had some of its most profitable years ever. Part of the reason Moskowitz was so successful in his research was that he was willing to question everything. No variable was fixed. Everything that could be questioned would be questioned.
Your best customers are your Brand Lovers.
Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business.
