BJ Bueno

You’re probably doing many things right. But if you’re not careful, it’s easy to fall into habits that result in customers and employees becoming disinterested.

Interesting businesses aren’t just talked about more frequently in the media. Their businesses are alive. Energy flows throughout their organizations into the heart and minds of its customers. 

This open exchange between business and customer continually breathes new life into the enterprise. It also helps to grow the business.

Here’s a list of ten things companies often unintentionally do that bore their customers and employees and what interesting companies do differently. 

Human beings have a powerful, instinctive need to belong.

Abraham Maslow was the first to highlight this basic human need. After people meet their physiological and safety needs, they seek a sense of love and belonging. And, when the need for belonging goes unmet, humans become unhappy and behave in unhealthy ways.

The need to belong influences your enterprise both internally and externally.