People trust people. In fact, 88% of consumers trust recommendations from friends and family more than any form of advertising. That makes word of mouth one of the most powerful growth channels available and one of the most underutilized. Humans are wired to share stories, not slogans....
My second book was born from a simple observation: People talk.Constantly.About everything. And itâs not random. In Why We Talk, I explain the core idea:Humans are wired to share what helps us make sense of the world. That means the biggest growth engine is often not an ad platform. Itâs...
đ Hey Cult Branding famâitâs BJ Bueno again. Today, I want to talk about something we all know is powerful⊠but rarely understand deeply: word-of-mouth. Why do some brands get talked about constantlyâwhile others get ignored? Thatâs the question I set out to answer in my second book: Why...
As a branding strategist, I donât typically advocate isolating marketing as a siloed functionâat the executive level, business goals should transcend departmental boundaries. Whether it's revenue growth, customer loyalty, or market leadership, the goal is the goal. How we get there should be driven by...
In an age where consumers are inundated with choices, why do some brands earn unwavering devotion while others remain forgettable? The answer lies not in discounts or clever marketing tricks but in something far more profound:Â Purpose. A purpose-driven brand transcends mere transactions. It builds emotional connections, ignites passion,...
From one dude to another, have you heard the tale of DUDE Wipes? This brand is making wavesâclean ones, of courseâand their story is spreading far and wide. Itâs a testament to just how powerful word-of-mouth marketing can be. A buddy recently raved about DUDE Wipes,...
Hi, Iâm BJ Bueno, and for over 23 years, Iâve been building brands and leading teams to create unforgettable experiences for customers worldwide. My passion lies in helping brands connect with their audiences in meaningful ways, delivering that âwowâ factor that drives lasting loyalty and...
Word-of-mouth (WOM) marketing is a powerful tool to amplify your brandâs reach and credibility. Crafting shareable content is essential to harnessing its potential. Here are eight strategies to help you create content that people cannot wait to share. 1. Know Your Audience Inside and Out Before creating content,...
In my exploration of word-of-mouth marketing, I delved deep into the intricacies of human behaviorâwhat drives us to share stories and engage in conversations that shape our perceptions and choices. This fascination led me to influencer marketing, where brands wield the power of authentic connections to...
Dear Brand Leaders, Digital Word of Mouth (DWOM) has emerged as a persuasive marketing strategy with a high win probability. It utilizes online platforms' expansive reach and influence to shape consumer behavior and decision-making. Here is how you can effectively incorporate DWOM into your business strategy: Harness the Power...