Over the past two decades, humor in advertising has quietly disappeared. And thatâs a big problemâbecause humor works. According to WARCâs 2024 report, âWhatâs Working in Humorous Advertising,â the worldâs most effective ad campaigns have one thing in common: theyâre funnier. Hereâs why that matters to you: 91% of...
Thereâs creativityâand then thereâs Cult Creative. The kind of creative that doesnât just market a product but moves people. The kind that becomes part of the cultural conversation. The kind that inspires loyalty not with discounts or gimmicks but with meaning. At the heart of Cult Creative is a...
A long time ago, we started telling stories. Before we had words, we painted our stories on cave walls. Stories helped us make sense of the world before we could explain it. They still do. Weâve been obsessed with stories ever sinceânot just for entertainment but for survival, meaning,...
Iâve spent years helping brands build communities. And Iâve seen time and again that the brands winning today arenât the loudestâtheyâre the ones that become part of culture. One of the most powerful recent examples I came across didnât involve a real spokesperson or influencer.. It involved an...
Costco (NASDAQ: COST) just released its latest earnings report, and memberships are booming. Costco now has 78.4 million paid memberships, a 6.8% increase from last year, with an impressive 93% renewal rate in the U.S. and Canadaâeven after a price hike in September. Thatâs brand loyalty at...
In an age where consumers are inundated with choices, why do some brands earn unwavering devotion while others remain forgettable? The answer lies not in discounts or clever marketing tricks but in something far more profound:Â Purpose. A purpose-driven brand transcends mere transactions. It builds emotional connections, ignites passion,...
Customer loyalty isnât accidentalâitâs the result of deliberate strategies that build trust, emotional connections, and exceptional experiences. Amazon, Netflix, and Apple, three of the most beloved brands, each take a different approach but share key principles: customer obsession, personalization, and brand identity. Amazon: The Power of...
What makes a truly great customer experience? Is it the quality of the product, the efficiency of service, or something more? Danny Meyer, founder of Shake Shack, Union Square Cafe, and Gramercy Tavern, has built his career around a simple yet profound truth: The real magic of a...
For years, marketers have been hooked on performance marketingâpouring budgets into activation tactics like paid search, lead gen, and retargeting. The promise? Quick wins, instant ROI, and a never-ending stream of leads. But hereâs the truth: That gold rush is over. The Problem with Over-Reliance on Activation Performance marketing...
For CEOs, data is only as powerful as the insights it unlocks. The strongest brands use emotion-based analytics to drive loyaltyânot just traditional KPIs. Emotional Engagement Metrics: The Next Frontier in Brand Data Adobe reports that loyal customers spend 67% more than new ones, but most companies...