Many retailers loose a big edge online because they donât create a pleasurable shopping experience, a place where the customer can enjoy the essence of the brand and even do a little âwindow shopping.â If you have never visited Ikea.com you donât know what youâre missing....
Amazing customer experiences will start conversations ORLANDO, Fla. â Last summer, in an article titled, âI Sold it Through the Grapevine,â Business Week reported that marketing powerhouse companies like Procter & Gable were using legions of moms to help promote their products. In behind-the-scenes word-of-mouth campaigns,...
One of the characteristics of Cult Brands is their unabashed ability to play, as written in the Golden Rule of Fun. Although weâre programmed to think that thereâs nothing funny about being an adult, these brands fearlessly turn back the hands of time and enthusiastically...
Sheâs already fallen in love. Drawn to your charm, courage, and determination, sheâs captivated most by your ability to stand hands above the rest. Never has she met anyone as bold and daring as you. You honor and respect her, giving her the freedom to...
Are you on the journey to create a Cult Brand? Then you must understand that respecting the customer is very important. âTreat others as you want to be treated,â As the Golden Rule instructs. It takes a lot more than respect, however, to win the...
On the last leg of our summer vacation, my sister and I drove to Vermont to visit the Ben & Jerryâs Factoryâa place we dreamed about as kids. As we approached Waterbury, our hearts were filled with childlike wonder and our stomachs eagerly anticipated the...
So how do you produce authentic word-of-mouth? You work hard to create amazing experiences for your customersâexperiences worth talking about. Here are seven principles to help you better understand your customersâ World of Talk: 1 â The Principle of Integrity: They know that you know that...
Have you ever heard of the city of Atlantis, the Loch Ness Monster, Big Foot, or the Bermuda Triangle? Of course you have. Why? And why have so many people spent lifetimes exploring these so-called myths, trying to uncover their validity? The common factor woven...
Talk is cheap. Gossip is priceless. And while manipulated talk can be useful if youâre selling a film or a novelty that doesnât need any staying power, itâs practically worthless if youâre hoping to build a brand. Yet Word-of-Mouth (WOM) Marketing has become all the rage,...
Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers. Orlando, Florida, March 18, 2009 â The Cult Branding Company, a premier brand loyalty research firm led by brand strategist BJ Bueno, recently unveiled a new innovative brand...