So how do you produce authentic word-of-mouth? You work hard to create amazing experiences for your customersâexperiences worth talking about. Here are seven principles to help you better understand your customersâ World of Talk: 1 â The Principle of Integrity: They know that you know that...
Have you ever heard of the city of Atlantis, the Loch Ness Monster, Big Foot, or the Bermuda Triangle? Of course you have. Why? And why have so many people spent lifetimes exploring these so-called myths, trying to uncover their validity? The common factor woven...
Talk is cheap. Gossip is priceless. And while manipulated talk can be useful if youâre selling a film or a novelty that doesnât need any staying power, itâs practically worthless if youâre hoping to build a brand. Yet Word-of-Mouth (WOM) Marketing has become all the rage,...
Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers. Orlando, Florida, March 18, 2009 â The Cult Branding Company, a premier brand loyalty research firm led by brand strategist BJ Bueno, recently unveiled a new innovative brand...
Itâs significantly slower than competing system. It has less graphic capabilities. Its controller is reminiscent of game play circa 1985. Yet, it has outsold all next-generation video game systems. Nintendo has dominated the video game world because it isnât exclusively for gamers; itâs exclusively for anyone...
BJ Bueno to open for RAC 2009 Orlando, Florida, February 16, 2009Â - Author, creative strategist, and creator of Cult Branding Bolivar J. Bueno will be opening for this year's Retail Advertising Conference (RAC). This annual 3-day event in Las Vegas, Nevada (February 25-27), is attended by...
Your brand extends everywhere, especially at the point of purchase. If you have your own retail space make sure your store says, looks, and feels what your brand is trying to communicate. The luxury brand Coach sets up their merchandise as if they were unique art...
Hundreds of thousands of people gather from all corners of the world. Some people take months off of work; others quit their jobs. They come from South America, Europe, Asia, and even Australiaâand from all across the United States. You can hear them coming miles...
Brothers Tom and David Gardner started writing a 16-page investment newsletter for their family and parentsâ friends. In August of 1993, The Motley Fool was born. Embracing the power of the Web to harness a community, the Fools quickly established the largest financial communityâfirst on...
In a âdog-eat-dog world,â you better watch out for your own interests because everyone else is watching out for theirs. Youâre taught to guard your back and compete without mercy. In this world, winner takes all. Unfortunately, this type of mentality drives a great portion of...