It's pop quiz time! Where do baby Geckos come from? If your answer begins "When a Mommy Gecko and a Daddy Gecko love each other very much...
Do you recognize that image in the corner? It's a shot from NBC's Today show, covering the Cronut phenomenon. Cronuts, in case you haven't heard, are the legendarily delicious pastry creation of the Dominique Ansel Bakery in New York City. Only 200-250 are produced each...
As a brand manager, you're well aware of how difficult it is to capture your customer's attention in the current super-saturated messaging environment. The ubiquity of smartphones and tablet computers means our buyers are always 'plugged in', consuming the content they've chosen for themselves; CNN reports that...
Here's your chance to learn how you can put the secrets of Cult Branding to work for your company. Join BJ Bueno for a focused, growth-oriented session on the forces that influence customer loyalty. The Cult Branding Symposium is your opportunity to tap into the insights, strategies,...
The Gilt Groupe is a flash sale company. On their website, they host extremely short-term sales events (most last less than two hours!) featuring limited quantities of merchandise from top brands. This approach has proven highly successful, tapping into consumers' competitive spiritâsimilar to the thrill...
Being a great brand manager isn't about understanding what will make everyone love your store. Being a great brand manager is about understanding what will make your best customers love your store. These two things are very different, and we're seeing this illustrated by the recent...
Do you remember the Magic 8 Ball? The Toys R Us leadership team could certainly use one, as the once dominant toy retailer appears to be on shaky ground with no clear path to relevancy. A planned IPO was recently withdrawn; the chain's long time CEO...
In todayâs saturated marketplace companies are wearing thin in the pursuit of new customers. They create messages that speak to themselves, enter markets where they donât belong, and speak to people who donât care to listen. They target hypothetical demographics instead of targeting Brand Lovers. By...
The brand-breaking challenges JC Penney has had are in no way inevitable, Forbes magazine says, in this discussion of predictive analytics. By harnessing the power of mathematics, we're told, retailers can significantly reduce the risk of going catastrophically off-brand, alienating your best customers, and losing...
We spend a lot of time considering the mysteries of retail here, but this one's got us stumped: Why did it take JCPenney so long to figure out that they should listen to their customers? Sixteen months after rolling out the new "Fair and Square" pricing...