Cult Marketing

15 Dec

DUDE Wipes: The Power of Word-of-Mouth and a Dash of Humor

From one dude to another, have you heard the tale of DUDE Wipes? This brand is making waves—clean ones, of course—and their story is spreading far and wide. It’s a testament to just how powerful word-of-mouth marketing can be. A buddy recently raved about DUDE Wipes,...

19 Nov

When and Why Your Brand Needs a Refresh

There are critical moments in a company’s journey when revisiting or completely overhauling your brand identity becomes essential. Here are a few scenarios where brand experts can help elevate your organization: New Company, Product, or Expansion Launching a new product or entering a new market demands...

14:45 / Branding / Cult Branding / Cult Marketing / Strategy / BJ Bueno

12 Nov

Heidi Cody’s “American Alphabet”

The artwork featured by Heidi Cody, titled "American Alphabet," demonstrates how our brains can recognize consumer brands just by seeing one of the letters from their visual identity. This piece cleverly highlights how deeply embedded brand elements can be. Cody’s artwork exemplifies the idea that visual identity...

13:31 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

10 Nov

Understanding the Sequence of Cognition in Branding

When it comes to branding, there is more to visual identity than meets the eye—literally. The science of perception reveals that the brain processes certain sensory inputs more quickly and efficiently than others. This insight is crucial for brands seeking to make a lasting impression...

10:17 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

31 Oct

Why Does Branding Work?

Branding is a multifaceted discipline, but at its core, it hinges on recognition. When we think about brands, the first things that come to mind are often the visual elements—logos, colors, and symbols. This isn’t by accident; it's the result of meticulous design and strategy. Visual identity plays...

20:56 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

15 Oct

The Essential Role of Design in Creating and Building Brands

Design is a fundamental pillar in the creation and development of brands. It goes beyond mere aesthetics; it is a strategic tool that differentiates a brand and encapsulates the intangible elements—emotion, context, and essence—that resonate most profoundly with consumers. Design is integral to brand building because it...

10:14 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

18 Sep

Your Shortcut to Connection

A brand is more than just a name or logo—it's a "trust mark." It's a shorthand, a sorting device that helps customers quickly identify and choose what they can rely on. In a world overflowing with options, a substantial brand cuts through the clutter, signaling quality, consistency,...

09:19 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

16 Sep

The Nucleus of Sales and Marketing Success

In the business world, brands are not just an aspect of marketing—they are the core around which all sales and marketing activities revolve. When managed strategically, a strong brand becomes the nucleus that drives awareness, fosters loyalty, and ultimately propels business growth. The Power of a Central...

13:02 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

12 Sep

Beacons of Identity

Rational choice has become increasingly difficult in a marketplace overflowing with choices and noise, where every product and service clamor for attention. The sheer volume of options can be overwhelming, leaving consumers needing help. In this bewildering landscape, brands emerge as beacons of clarity, reassurance, and identity. Clarity...

14:05 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno

10 Sep

Maximizing Brand Touchpoints

Every interaction with your brand is a chance to reinforce your identity and values. Below is a comprehensive list of 52 brand touchpoints, each representing a unique opportunity to build and strengthen your brand. 1. Website Your digital home where brand consistency in design, messaging, and functionality is...

13:39 / Branding / Cult Branding / Cult Marketing / Marketing / BJ Bueno