In the quest to evolve from just a brand to a cult brand, the secret ingredient is simple: Put your customer first. But how do you achieve that? It's about creating a brand that resonates on a human level. Here’s a framework that we swear...
As a C-suite leader, cultivating brand loyalty is pivotal to your company's longevity and profitability. Commitment isn't just about ensuring customers return but about creating a solid relationship that elevates your brand to a top-of-mind position. Let's decode this through Costco's masterclass in loyalty. Inclusion: The...
Dear Visionary Executives, In the vibrant tapestry of New York City, a visit to MoMA offers a feast for the senses, an immersion in groundbreaking art that challenges perceptions. During one such visit, I stumbled upon Shake Shack, and the experience left an indelible mark. The brand's seamless...
Merriam-Webster has unveiled "Authentic" as the 2023 Word of the Year, a selection that echoes the growing importance of genuineness in our interconnected world. This lexical choice doesn't merely signify a linguistic trend but mirrors a cultural shift towards valuing sincerity and truthfulness. Over the past...
A few years back, I had the honor of being the keynote speaker at The Coca-Cola Company- executive luncheon. It was about unveiling a fun-fizzed campaign we brewed for 7-Eleven, shining the spotlight on the iconic Slurpee. Amidst a crowded frozen drink scene, Slurpee stood out...
In the ever-competitive retail landscape, building a solid private brand is more than just having a unique product. It's about crafting a distinct identity that resonates deeply with your audience. Macy's Chief Merchandising Officer, Nata Dvir, provides an inside look into their strategy and how...
https://youtu.be/pQPdl3v_3iE?si=39e2nJs4YX0CZQJJ In the realm of advertising, creating a lasting emotional impact is the holy grail for brands. This holiday season, Kroger, the Cincinnati-based grocer, seems to have mastered the art of tugging at heartstrings with its latest commercial. The ad, featuring a couple and the foreign exchange...
In the illustrious realm of brand-building, there's an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and brand cultivation. So, what nuggets of wisdom can branding leaders mine from Swift's public relations acumen? The Power of Values-Centric Messaging Swift...
Buckle up because we're diving into the world of thriving brand communities, and guess what? There's a lot to learn and even more to get excited about! Gymshark 🏋️♂️: What's cooler than wearing the trendiest gym gear? Being part of a fitness tribe that's passionate not just...
For every brand leader out there. We've all heard the remarkable story of Harley-Davidson. From being on the brink of extinction in 1983, they became a global brand valued at $7.8 billion by leveraging the power of a brand community. What's their secret? Let's dive deep...