Over four decades, Nintendo has developed a Cult Brand following due to its memorable game franchises, a fun-focused philosophy, and an engaged community. Iconic series like "Super Mario," "The Legend of Zelda," and "PokƩmon" have created multi-generational appeal while consistently delivering quality experiences. Nintendo's philosophy centers...
As leaders of major brands, it's vital to keep a close eye on the evolution of cult branding - those brands that foster a deep sense of loyalty and community among their followers. They're more than just businesses. They're movements, ideologies, and in some cases,...
My name is BJ Bueno, and I'm the author and originator of the concept of Cult Branding. I've dedicated my career to understanding what turns ordinary customers into devoted followers, and I'm reaching out today with an exciting opportunity to explore this transformative journey with...
As Chief Marketing Officers (CMOs) of established brands, it's paramount to understand the importance of data in shaping our customer strategies. Neil Hoyne, Google's Chief Measurement Strategist, unravels this mystery in his enlightening book, "Converted: The Data-Driven Way to Win Customersā Hearts." In the present digital...
https://youtu.be/asKvPLmjxXY In the dynamic marketing world, Apple's 'Underdogs series offers several key insights for brands looking to make a lasting impact. Through a narrative-driven approach, the series showcases how storytelling can transform advertising from a sales pitch into a compelling experience. Apple's series places product features within...
āI have been up against tough competition all my life. I wouldnāt know how to get along without it.ā āWalt Disney. Competitors can be a source of motivation: they give you a bar to hit and surpass. They can also be a source of creative inspiration. Some...
As a CMO, your job is to tell your brand's story, making it resonate with your audience. So, why not learn from the masters of storytelling themselves - Pixar? Known for its heartwarming and memorable narratives, Pixar has revolutionized the art of storytelling. Here's how...
Attention CEOs! Are you looking to infuse your brand with new vitality and guide it toward unprecedented growth? Storytelling and authenticity can be your winning strategies. Since time immemorial, stories have been entertaining, educating, and connecting. When businesses harness the power of stories in marketing,...
Narrative Device is a strategy to communicate the brand's story. Should the brand use a first-person narrative? "We crafted this product for a unique blend of style and functionality." Or should the brand adopt a third-person perspective? "When customers get their hands on this product, they immediately...
As marketers, we understand the importance of a solid and unique brand in standing out in a crowded marketplace. But have you ever stopped to consider how your company culture might be the orchestrator of your brand's memorable melody? Just as in a symphony, where each...