In the ever-competitive retail landscape, building a solid private brand is more than just having a unique product. It's about crafting a distinct identity that resonates deeply with your audience. Macy's Chief Merchandising Officer, Nata Dvir, provides an inside look into their strategy and how...
https://youtu.be/pQPdl3v_3iE?si=39e2nJs4YX0CZQJJ In the realm of advertising, creating a lasting emotional impact is the holy grail for brands. This holiday season, Kroger, the Cincinnati-based grocer, seems to have mastered the art of tugging at heartstrings with its latest commercial. The ad, featuring a couple and the foreign exchange...
In the illustrious realm of brand-building, there's an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and brand cultivation. So, what nuggets of wisdom can branding leaders mine from Swift's public relations acumen? The Power of Values-Centric Messaging Swift...
Buckle up because we're diving into the world of thriving brand communities, and guess what? There's a lot to learn and even more to get excited about! Gymshark 🏋️♂️: What's cooler than wearing the trendiest gym gear? Being part of a fitness tribe that's passionate not just...
For every brand leader out there. We've all heard the remarkable story of Harley-Davidson. From being on the brink of extinction in 1983, they became a global brand valued at $7.8 billion by leveraging the power of a brand community. What's their secret? Let's dive deep...
Hello, esteemed CEOs and CMOs! Navigating today's vast marketplaces can feel like aiming at moving targets. But what if there was a solution deeply rooted in the principles of cult branding? Introducing the Brand Community. 📌Why Your Brand Needs a Community: Loyalty Multiplier: A brand community isn't just...
When it comes to the power of branding, a tribe of loyal followers is a gold mine. The term 'brand community' might sound like jargon, but at its core, it’s about creating that tribe. So, what is a brand community, and how can your brand...
1️⃣ "Be more than just a brand; be a culture, for everyone else has already taken the conventional route." - Inspired by Oscar Wilde 2️⃣ "Your cult brand is the cornerstone of not just business, but of a dedicated community and legacy." - Inspired by Tony...
Definition: Cult marketing refers to a strategy that seeks to create a strong, emotional, and passionate bond between a brand and its customers, akin to the connection between followers and a cult. Unlike traditional marketing, which may focus on broad appeal to a vast demographic, cult...
Hello thinkers and brand enthusiasts, BJ Bueno here. Cult branding's influence extends far beyond the immediate community of dedicated followers. Its reverberations can be felt throughout the broader cultural and societal landscapes. Let's take a moment to consider how cult branding affects, and is affected...