25
Apr
Setting their Sights on Sprite
Maybe what you should be praying for is one good enemy...
15:19 /
Marketing
Author: BJ Bueno
21
Apr
Outback Delivers: What We Can Learn
On March 2, bloggers from all around the world participated in the "Spread the Word to End the Word" campaign. It was a coordinated effort to discourage people from using the word "Retarded" as a casual insult, by pointing out the negative impact this word...
06:00 /
Marketing
18
Apr
Dancing The Dougie
What was your last job interview like? Did you dance? Did you sing? Were you ready to be silly, playful, outgoing, and engaging? If you answered "No" to any of these questions, chances are you weren't interviewing with Six Flags. More than 1,000 people showed up for a recent...
06:00 /
Marketing
13
Apr
Food Worth Dying For?
Here's a marketing quandary you never hear about: what happens when it turns out your tag line turns out to be true? The Heart Attack Grill claims its offerings, which include triple bypass burgers and lard-fried flatliner fries, are a taste worth dying for. And now...
17:20 /
Marketing
05
Apr
How to Handle Hermes
From the world of high fashion comes the news that Bernard Arnault, the force behind the MoÍt Hennessy Louis Vuitton empire has his eyes on his next big acquisition: the world renowned luxury brand Hermès. Hermès is reportedly not thrilled with Mr. Arnault's attention. Hermès describes...
16:31 /
Marketing
30
Mar
When the Chips Fall into Place: Homeboy Industries and Identifying Market Opportunities
"Nothing stops a bullet like a job." That's the pithy and pointed tag line of Homeboy Industries, a LA-based organization determined to give gang members an alternative to life on the streets. Founded in 1992, Homeboy Industries has grown and evolved over the years. Now...
20:25 /
Marketing
22
Mar
How Much Does Meat Matter? Alpo, Taco Bell, and Brand Values
Meat matters! That's the message you'll clearly come away with if you've been reading the business headlines lately. Chain restaurant Taco Bell has come under fire after researchers discovered that the chain's tacos contain very little in the way of actual beef. Consumer advocacy groups claim...
17:09 /
Marketing
16
Mar
A Man and His Van: Chrysler and the Power of Archetype
Napoleon, having conquered a considerable portion of Europe, once said, "The human race is governed by its imagination." He knew the power of a compelling story, perhaps better than any of his contemporaries, and leveraged that into Empire. On today's business battlefield, is imagination less compelling?...
19:57 /
Marketing
08
Mar
The Power of Brand Lovers: Dyson Vacuum Cleaners
There were 5,127 prototypes. James Dyson spent years of his life and accumulated a mountain of debt before introducing the G-Force cleaner in 1983. By the mid-nineties, Dyson had revolutionized the British vacuum market. What Built Dyson? Dyson's success can be laid squarely at the feet of...
22:26 /
Marketing
01
Mar
Out of the Pocket: The NFL and Brand Modeling
Football is a dynamic game. The situation is always changing. It takes two minutes and a handful of plays to determine the triumph of a teamâor its defeat. The pace and drama inherent in the game contribute directly to the NFL's successâfor even when the...
16:59 /
Marketing