26 Jul

Revolutionize Your Marketing: Harnessing AI for Loyalty, Authenticity, and Cult Branding

The importance of loyalty and brand authenticity cannot be overstated in the ever-evolving marketing landscape. Integrating Artificial Intelligence (AI) in marketing strategies amplifies operational efficiency, combats misinformation, and paves the way for building stronger brand loyalty and creating a cult following.  Here's how: AI-Powered Efficiency and Customer...

16:43 / AI / Marketing / BJ Bueno

24 Jul

Marketing Lessons from Apple’s ‘Underdogs’ Series

https://youtu.be/asKvPLmjxXY In the dynamic marketing world, Apple's 'Underdogs series offers several key insights for brands looking to make a lasting impact. Through a narrative-driven approach, the series showcases how storytelling can transform advertising from a sales pitch into a compelling experience. Apple's series places product features within...

11:04 / Branding / Marketing / BJ Bueno

20 Jul

Visit Competitors

“I have been up against tough competition all my life. I wouldn’t know how to get along without it.” —Walt Disney. Competitors can be a source of motivation: they give you a bar to hit and surpass. They can also be a source of creative inspiration. Some...

11:37 / Branding / Marketing / BJ Bueno

17 Jul

Pixar’s Magic Storytelling Lessons for Every CMO

As a CMO, your job is to tell your brand's story, making it resonate with your audience. So, why not learn from the masters of storytelling themselves - Pixar? Known for its heartwarming and memorable narratives, Pixar has revolutionized the art of storytelling. Here's how...

17:02 / Backstory / Branding / Creativity / Salim Bueno

12 Jul

How Storytelling and Authenticity Can Transform Your Marketing Strategy

Attention CEOs! Are you looking to infuse your brand with new vitality and guide it toward unprecedented growth? Storytelling and authenticity can be your winning strategies. Since time immemorial, stories have been entertaining, educating, and connecting. When businesses harness the power of stories in marketing,...

15:59 / Branding / Marketing / Strategy / BJ Bueno

10 Jul

Mastering Narrative Devices for Authentic Brand Storytelling

Narrative Device is a strategy to communicate the brand's story. Should the brand use a first-person narrative? "We crafted this product for a unique blend of style and functionality." Or should the brand adopt a third-person perspective? "When customers get their hands on this product, they immediately...

13:50 / Branding / Creativity / Marketing / Salim Bueno

05 Jul

Want Motivated Teams? Put Down the Carrot and Stick

Are you nurturing your ability to inspire others or leaning on outdated, leader-centric theories that fail to resonate with the modern understanding of human motivation? A practical approach to motivation is within your reach, rooted in empirical science. It requires a compelling shift in perspective that...

14:36 / Culture / Leadership / BJ Bueno

04 Jul

How Company Culture Composes a Unique Melody

As marketers, we understand the importance of a solid and unique brand in standing out in a crowded marketplace. But have you ever stopped to consider how your company culture might be the orchestrator of your brand's memorable melody? Just as in a symphony, where each...

15:30 / Branding / Core Values / Marketing / BJ Bueno

29 Jun

Here’s Your FREE AI Starter Kit Download!

Thank you for being a valued reader of our blog. As a thank you, here is your AI Starter Kit! We're excited to have you on board and ready to embark on this AI-powered journey together. As promised, here is the link to download your FREE...

13:15 / AI / Artificial Intelligence / Branding / BJ Bueno

28 Jun

Transforming Creativity in Advertising: Three Exciting Ways AI is Making an Impact

Have you ever wondered how AI is influencing creativity in advertising? Here are three exciting ways creative leads are using AI in their work. Interactive ads: AI enables interactive ads that engage consumers in new ways. One example? Using Google's speech-to-text API to let people interact...

13:30 / AI / Branding / BJ Bueno