04 Jan You Don’t Know Me Yet
Hi, I’m BJ Bueno.
If you’ve been on this list for a while, you’ve seen my name a hundred times.
Helped brands. Wrote books. Built frameworks. We talked about loyalty.
So why am I reintroducing myself?
I want to welcome all the new readers, today over 6000 CEOs of top brands read this newsletter each week. Also, because “knowing” someone is often just knowing the headline, not the lived experience underneath it.
And because the job I do today is clearer than ever:
I’m an advisor to leaders who want more than tactics.
Leaders who want dimension in how they build their brand.
Not just performance marketing.
Not just brand storytelling.
Not just customer experience.
But the full human stack:
- Belonging (Cult Branding)
- Talkability (Why We Talk)
- Customer-first behavior (Customers First)
- Plus strategy, measurement, and the hard choices leaders have to make.
For the next four weeks, I’m going to tell you the real story behind what I believe, what I’ve learned, and what actually works when the dashboards lie.
In my next message, I will discuss the turning point that led me to conclude that what many perceive as a marketing problem is, in reality, a relationship problem.
BJ