If you were to conduct an immediate survey right now, this very instant, of all of the leadership of all of the companies you interact with, in one form or another, over the course of any given 24 hour period, I can say, with a...
All of a sudden, everyone is talking about the Burger Wars again. Nothing's actually changed yet—McDonald's is still the undisputed leader of the pack, with Burger King in the number two spot. But things are about to change. The Wall Street Journal revealed that Wendy's is...
Earlier last month, Burger King retired the latest incarnation of their mascot. The King had had a central role in BK's messaging, starring in several ad campaigns. He is being replaced by what are being termed "food centric" spots, where fresh ingredients take center stage. It...