Earlier last month, Burger King retired the latest incarnation of their mascot. The King had had a central role in BK's messaging, starring in several ad campaigns. He is being replaced by what are being termed "food centric" spots, where fresh ingredients take center stage. It...
To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has...
One of NASCAR's biggest stars, driver Dale Earnhardt, Jr., has been a spokesperson for Nationwide Insurance for many years. Here's one of the most recent commercials he's done for Nationwide. We really like this commercial because it articulates many of the key concepts of Brand Modeling....
What's so special about Special K? Many people aren't even sure exactly what Special K is made of. (For the record, the crunchy brown flakes contain mostly rice and wheat.) But they do know that Special K is the cereal of choice if you want to...