How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!) (Random House 2002) >>Like religious cults that attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? >>Can certain products with the right combination of positioning and branding...
Listen in as brand expert BJ Bueno educates the Newspaper Association of America on the essence of branding. Harness the Power of Your Brand (Pt. 1) Harness the Power of Your Brand (Pt. 2) ...
How Misperception Can Hurt Your Business Whether youâre a health nut or hate the thought of eating anything green, youâve no doubt noticed a growing awareness of organic foods. What was once reserved only for the specialty health food stores catering to the granola community are...
Amazing customer experiences will start conversations ORLANDO, Fla. â Last summer, in an article titled, âI Sold it Through the Grapevine,â Business Week reported that marketing powerhouse companies like Procter & Gable were using legions of moms to help promote their products. In behind-the-scenes word-of-mouth campaigns,...
So how do you produce authentic word-of-mouth? You work hard to create amazing experiences for your customersâexperiences worth talking about. Here are seven principles to help you better understand your customersâ World of Talk: 1 â The Principle of Integrity: They know that you know that...
Talk is cheap. Gossip is priceless. And while manipulated talk can be useful if youâre selling a film or a novelty that doesnât need any staying power, itâs practically worthless if youâre hoping to build a brand. Yet Word-of-Mouth (WOM) Marketing has become all the rage,...
Innovative brand model uncovers the psychological motivators that drive the purchase behavior of large businesses' most profitable customers. Orlando, Florida, March 18, 2009 â The Cult Branding Company, a premier brand loyalty research firm led by brand strategist BJ Bueno, recently unveiled a new innovative brand...
BJ Bueno to open for RAC 2009 Orlando, Florida, February 16, 2009Â - Author, creative strategist, and creator of Cult Branding Bolivar J. Bueno will be opening for this year's Retail Advertising Conference (RAC). This annual 3-day event in Las Vegas, Nevada (February 25-27), is attended by...
Beware of Word-of-Mouth Marketing ORLANDO, Fla. â From water-cooler conversations about American Idol to once-popular-but-quickly-forgotten products like Beanie Babies, what makes consumers talk about some brands and not others? One study by the Keller Fay Group, a word-of-mouth market research company, revealed that over 32 million...