02 Jan Happy New Year. Here’s a Gift 🎁

Posted at 19:48h in Cult Branding by

Hi there, and Happy New Year!

To kick off the year, I wanted to send you a small gift I made for leaders who are building brands in a noisy world:

Cult. Creative.

A deck on how storytelling helps brands earn trust, create belonging, and turn customers into advocates.

Here’s the link:
https://docs.google.com/presentation/d/1_epwolUQOpZLVlJAepfMeJ-IvmLkbWcXe_VIdvjKcXY/edit?slide=id.g346e66774bc_0_99#slide=id.g346e66774bc_0_99

Inside you’ll find:

  • A clear framework for narrative-driven branding
  • Why stories stick (and why facts alone don’t)
  • How iconic brands build myth, cultural resonance, and community
  • A few real examples from the work we’ve done

One small ask: after you’ve flipped through it, hit reply with one sentence:

What are you trying to build more of right now?
(Trust? Demand? Loyalty? Community? Repeat purchase? Something else?)

I read every reply.

BJ Bueno
Founder & CEO, The Cult Branding Company

P.S. Over the next month, I’m going to reintroduce myself. Not because you don’t know me, but because the world has changed, and the work has too.